Choose a product Freeview Play is built into most new TVs and recorders. How do I get it? First, you need a Freeview Play TV or recorder. What is Freeview Play? If you live in the UK then there's a good chance you'll be familiar with Freeview, the UK's free-to-air digital broadcaster. Freeview now has a mobile app enabling you to stream live from the BBC, ITV and Channel 4 and access on-demand content from BBC iPlayer,. Freeview Play is a best-of-both-worlds TV service, giving you access to over 70 live channels (including 15 in HD) and the full suite of UK TV. With Freeview Play, you can enjoy the biggest shows, live and on demand, all together in one.