The government has created the Help to Buy schemes including Help to Buy: Shared Ownership and Help to Buy: Equity Loan to help hard-working people like. With a Help to Buy: Equity Loan the government lends you up to 20% (40% if you' re in London) of the cost of your newly built home. Help to Buy is the name of a government programme in the United Kingdom that aims to help first time buyers, and those looking to move home, purchase residential property. The Help to Buy scheme offers an equity loan where the government lends first- time buyers and existing homeowners money to buy a newly-built home. The Help to Buy ISA scheme closed to new accounts on 30 November 2019. The one-stop-shop in Hampshire and the South of England for flexible, affordable housing schemes including Help to Buy.