How can I sell traditional spice blends (masala) unique to my region directly to NRIs or other states through social media?

This is a fantastic business idea that leverages heritage and nostalgia. Social media is the perfect tool to tell your story and reach a global audience.1. Craft Your Unique Selling Proposition (USP):Why is your masala special? Is it a family recipe passed down for generations? Does it use rare, locally sourced spices? Is it from a specific region like Kashmir, Chettinad, or Konkan? This story is your most important product.2. Master the Online Sales Funnel: Platform of Choice: Instagram. It's visual and perfect for storytelling. Content Strategy: * Show, Don't Just Tell: Post beautiful videos of the spices being ground, the blending process, and most importantly, the final dishes made with your masala (e.g., "This is what a chicken curry looks like with our Goda Masala"). * Educate: Explain the use of each blend. Is it for meat, fish, or vegetables? Share simple recipes. * Leverage Nostalgia: Use captions that evoke memories of home-cooked food. This resonates deeply with NRIs. Sales Mechanism: Use Instagram Shops or have a clear "Link in Bio" that leads to a simple website (using Shopify or WooCommerce) for orders.3. Logistics: Packaging and Shipping: Airtight Packaging: Use high-quality, airtight bags or small jars to preserve freshness. The packaging must survive shipping. Shipping Solutions: For domestic shipping, India Post is cost-effective. For international shipping (NRI), partner with courier services like DHL or FedEx. Be transparent about shipping costs and delivery times. Combo Packs: Create "Starter Packs" or "Regional Cuisine Packs" to encourage larger orders and justify shipping costs.*4. Build Trust: Customer Reviews: Encourage buyers to post photos and reviews of their cooking. Share these on your story (with permission). User-generated content is powerful social proof. Consistency:* Ensure every batch tastes the same. Quality control is vital for repeat business.Your business sells a taste of home and a connection to heritage. Make your customers feel like they are part of your story.