How much followers on instagram to get paid?

It’s less about a specific follower count and more about your engagement rate. You can actually start getting paid with as few as 1,000 followers if that audience is highly engaged. These are often called 'nano-influencers' in a very specific niche. Brands would rather pay someone with 1,000 active fans than 100,000 who don't interact. Your first deals might be free products, but cash deals follow. Focus on building a loyal community that trusts your recommendations. That trust is what brands are really buying.