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How to create to youtube channel?

6 Answer(s) Available
Answer # 1 #

Producing the kind of YouTube content that captures a big audience can come at a cost.

The higher the production value you want to achieve in your YouTube videos, the more you'll have to invest in equipment and software. Depending on what you’re making, your laptop’s built-in camera and mic might not cut it.

The cost of building your YouTube channel ultimately depends on your goals for your video content.

Regardless, here’s what you need to jumpstart your YouTube channel:

One of the best parts about YouTube is that it’s completely free to use. Creating a YouTube account is just as easy as signing up for Twitter, Facebook, Instagram, or any other social media platform. You can upload YouTube video content from your desktop or YouTube’s mobile app.

And if you already have a Google account, you already have a YouTube account, because Google accounts work across all Google products.

A camera is the most important equipment for creating excellent content for your new channel.

While you don’t necessarily need to shell out thousands of dollars on a mirrorless camera at the outset, make sure your camera has certain essential features and add-ons, including a microphone jack or built-in mic and a video resolution of at least 4K or 1080p.

Newer Apple or Android mobile devices and most digital cameras can shoot 4K video.

Pricing for a base model iPhone currently starts at $599. The Samsung Galaxy S23 Ultra starts at $1,199.99. A startup 4K camera can range anywhere from $120 to $500.

Minimum cost: $120

YouTube is mainly a visual medium, but sound quality is just as crucial as video quality.

The mics built into smartphones or cameras can't always capture high-quality audio. Invest in a quality microphone setup.

Popular mics for YouTubers include:

Minimum cost: $15

Video footage isn’t useful if it’s poorly framed, or if the footage appears blurry or shaky. A tripod — a three-legged stand with a mountable head to attach to your camera — helps stabilize and precisely position your camera. Most tripods run between $15 to $150.

Minimum cost: $15

While artificial lighting isn’t necessary if you’re filming your subjects outdoors or during daylight hours, dimly lit interiors can make your footage look unprofessional, and even hard to watch.

A well-lit video can boost the perceived production value of your video, which might translate to more subscribers and views.

Minimum cost: $40

You’ll want to edit any content you produce for your YouTube channel, no matter how simple.

The complexity of your projects largely dictates the type of software you need for editing, and how much you’ll need to invest in purchasing or licensing it.

Your computer may already be preloaded with basic video editing software like Apple's iMovie.

Descript is a particularly intuitive editing software, especially if you’ve never edited video before. It includes automatic transcription to let you edit your video just like you'd edit text — delete sections from your transcript, and poof, it's also gone from your video. Descript offers a range of plans, from free to $24 per month, so you can choose the level that’s right for you (and level up when needed).

If you want professional-grade editing software, there are options available for purchase.

Minimum cost: $50

Once you’ve gathered the equipment and tools and launched your channel, you’re probably ready to start thinking about how you can monetize your content.

To generate revenue, you need to get subscribers and views on YouTube — a lot of them. The most effective way to translate views to subscriptions is to produce professional-grade content.

When you’re starting off, just focus on making great stuff; optimize it for YouTube SEO (just Google that) and promote it as best you can. If it finds an audience, you’ll see your subscriber numbers grow. Subscriptions are essential for growth, because more subscribers can unlock features with YouTube that will help you grow even more.

The key to capitalizing on increased viewership and churning a profit is getting admitted to the YouTube Partner Program, but first you must hit certain eligibility requirements.

YouTube Partners must:

If you meet these requirements, apply, and get accepted as a YouTube Partner, here are some ways to monetize your content.

Whether you’re a full-time content creator or influencer, or just running your channel as a side hustle, there’s another avenue for making money on YouTube: the YouTube Shorts Fund.

The $100M fund rewards entrepreneurs for making creative, original Shorts. The biggest perk is that you don’t need to be a YouTube Partner to qualify.

The amount of money earned from 100K views on YouTube depends on factors like the CPM (cost per mille) and the type of ads shown on the video. On average, creators can earn anywhere from $500 to $2,500 for 100K views, which can vary greatly depending on the specific circumstances.

YouTube pays content creators through its YouTube Partner Program, which lets them make money from ads on their videos. A YouTube channel alone doesn't guarantee payment. You have to meet certain requirements and follow YouTube's guidelines.

There is no cost to open up a YouTube channel. It’s part of your free Google account. But to produce video content for your channel, you’ll have to invest $240 at minimum.

Boluwatife Luppi
Answer # 2 #

Because video is an essential channel for marketers, it's important to know how to leverage YouTube for your own business.

This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today.

If you're seeing a "This action isn't allowed" message when you try to create your channel, you may be using an outdated version of the YouTube app.

Here are your options to move forward:

Creating a well-managed YouTube channel with consistent content can help businesses grow better, but doing it right is just as important. Here's how to do it step-by-step.

You'll need a Google account to watch, share, create, and comment on YouTube content. Go to and click "Sign In" in the upper right-hand corner. From there, you'll be taken to a Google sign-in page.

Once you're set up with and signed into your Google account, it's time to create a channel. Click your user icon in the upper right-hand corner. This represents both your Google account and your YouTube account (as YouTube is owned by Google). You'll see a drop-down menu, where you'll want to click "Settings."

From there, you'll be taken to your account overview. Click "Create a new channel" under "Your channel."

The first step is to create your new channel name. It can be whatever you want, and doesn't have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent.

After you enter the channel name, you might be asked to verify the account via text message or voice call. If that happens, enter the code you receive from the option you choose.

Once you've verified your account, you'll be taken to the dashboard for your channel. Now, it's time to start customizing it.

We'll start with the fundamental details about your channel. From your channel dashboard, click "Customize channel."

From there, you'll be taken to the channel customization page.

You'll notice three tabs: "Layout," "Branding," and "Basic info." These three tabs will help you optimize your channel for viewers.

Start by clicking "Basic info."

Here's where you'll enter some basic information about your channel, like the language your videos are in, as well as a description that helps people discover your channel when they enter search terms that describe what videos they're looking for. These keywords can include what your channel is about, the problems it helps solve, the people and products featured, your industry, and more.

You'll also be able to add links to sites you want to share with your viewers. These links will be displayed over your banner image (more on this later) like so:

In addition to the descriptive details you've added, there's another element of customization for a new YouTube channel: The visuals.

Under the "Branding" tab, you'll be able to add your profile picture, banner image, and video watermark.

Profile pictures help YouTube users identify the creator of a video when browsing video content. You'll see this image appear beneath YouTube videos on the play page, as shown below. YouTube recommends using a picture with dimensions of at least 98 x 98 pixels.

The banner image is a large banner displayed at the top of your channel page, and it's a big opportunity to convey your brand to your viewers. YouTube recommends using an image that's at least 2048 x 1152 px and 6MB or less.

The video watermark is displayed at the bottom right of every video you post (see below). You'll want to choose a logo that best represents you sized at 150 x 150 px.

Click the "Layout" tab.

From here, you'll be able to specify certain details about how you want your content presented on your channel's page. You'll have the option to designate a video spotlight and organize your channel page with featured sections.

To upload your first video to YouTube, click the "Create" button in the top-right corner and follow the prompts.

Optimizing your channel for discoverability is just the beginning. Once you start adding videos, you'll want to optimize them for search, which in turn helps users discover your video.

But this goes beyond giving your videos accurate, clear, and concise titles — though that is important. Below, we describe some of the most important things to optimize on YouTube.

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling but also clear and concise.

This should be limited to 1,000 characters — and remember that your viewer came here to watch a video, not to read a lot of text. Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.

Using tags doesn't just let viewers know what your video is about — they also help YouTube understand your video's content and context. That way, YouTube can associate your video with similar videos, broadening your content's reach. But approach with caution: just as with your title, don't use misleading tags because they might get you more views. In fact, Google might penalize you for that.

Choosing a category is another way to group your video with similar content on YouTube — but that might not be as simple as it sounds. YouTube's Creator Academy suggests that marketers "think about what is working well for each category" you're considering by answering questions like:

Rohita Joshii
Answer # 3 #

It isn’t enough to upload and publish a video in two clicks. You also need to understand the inner workings of the YouTube platform to ensure that your channel presents your brand in the best light.

In this post, we’ll cover everything you need to know about creating a YouTube channel. It doesn’t matter if you’re making a personal YouTube channel or a brand channel. The steps outlined in this tutorial are universal.

Let’s start!

Check out our video guide to creating a YouTube channel:

YouTube channels are free to start and very easy to set up.

While there is no hosting fee on the site, additional costs might be associated with your video production efforts. Most creators and businesses set up YouTube channels and start producing videos with a budget below $2,500. These could include the price of your camera, lighting, microphone, talent, and editing fees.

Creating videos is only half the battle. 🎬 Learn how to set up your own YouTube channel with help from this guide 🎞Click to Tweet

YouTube channels are nearly essential for any business that is looking to ramp up its video marketing efforts. By setting one up, you have the perfect place to host your videos and share them with eager, relevant audiences.

But why are so many B2B businesses turning to video marketing? Well, video marketing has shown impactful results for their business. In fact, this Hubspot report found that video has the highest ROI of any media format.

This high number of businesses seeing success with video has grown astronomically since 2015. It remains an effective form of marketing, and more companies are starting to notice video’s impact on their bottom line.

Many different factors contribute to the success of your YouTube channel. First, you need to ensure that your channel is set up correctly and optimized for viewership.

The adage “If you build it, they will come” does not necessarily apply to YouTube channels. You need to ensure that your channel has the necessary components to drive meaningful results.

The core components of a successful YouTube account include:

Last but not least, you’ll need consistency. Just as with content marketing and SEO, you’ll need to know upfront that you’ll be required to publish several videos regularly to be able to collect valuable data and start seeing more views.

Check out how our YouTube channel‘s growth kicked in only several months after we launched in November 2020:

Now that you know the basics, it’s time to dive in and start creating your own YouTube channel.

These steps will guide you through the process of bringing your channel to life. By following this guide closely, you’ll finish with a professional YouTube channel that showcases your business or organization in the best possible way.

To get started, visit and log into your Google account. This first step is simple and gets you going on the right path.

To create an account, you need a functioning email address linked directly to your YouTube account. This first presents you with a decision: Is this a business YouTube account or a personal account? Your answer will dictate the type of email address you use.

Before creating your account, you should consider the purpose of your YouTube page. Reflect on the following questions:

To create a personal YouTube account, you can use your personal email. To create a company YouTube account, use your work email or a generic company email like .

Once you log in with your email after visiting, you’ll see that your channel is already live. Click the Customize Channel button to open up your channel dashboard and begin personalizing the channel for your business.

Completing this will prepare you for the next steps, which are focused on building out your channel and ensuring that it’s designed and structured to meet the needs of your account.

The channel page is where you’d go to upload videos, adjust your channel banner, add YouTube tags, and review your YouTube analytics.

With your account created, it’s time to make your business or your personal account channel.

The first thing you need to do is update the channel name to something that reflects the subject matter of the type of content on the page.

By taking this step, you’ll ensure that the public will be able to find your channel by searching the name of your business or organization.

To start, click Basic Info on the top menu. You can now update your channel name, description, and URL.

As an example, here’s the basic info we used on Kinsta’s YouTube channel:

Make sure you take advantage of these three options to make your channel truly your own. Adding a title, description, and custom URL is a great way to boost your YouTube SEO.

Use relevant keywords that your audience might be searching for. It’ll help your page pop up earlier in YouTube’s search engine.

With a relevant title and description, your audience will know more about your page.

Next, it’s time to focus on branding your page to depict your company or personal account accurately.

You need to upload three important branding images: picture, banner image, and video watermark.

You’ll want your YouTube page to be an extension of your brand. Thus, this step is critical to ensure that all your digital properties carry a unifying message.

Channels with high-quality images as their picture, banner, and watermark look more inviting and professional for passive viewers. They might be lured in by a memorable profile picture or banner and stay to check out some of your videos.

To upload these images, click the Branding tab located in the navigation bar at the top of the page.

It’d look like something like below after you upload your branding assets:

You should upload a clear, high-quality logo of at least 98×98 pixels weighing less than 4 MB for your picture. We recommend uploading a PNG image.

Consider what photo or logo will represent your channel. It’ll appear in numerous places, including every page that hosts your video and the comments you add.

To begin designing, you can use software like Adobe Photoshop or Illustrator. If you aren’t interested in designing independently, you can crowdsource the design using a service like 99designs.

Another important element on your YouTube channel is your banner image.

For your banner image, you should consider how you can expand your brand and build on the style of photo you used for your profile picture. You could use a photo or a custom graphic with illustrations that highlight your brand.

This graphic will appear at the top of your page, located behind your profile picture. The graphic should be at least 2048×1152 pixels and less than 6 MB.

Your icon is an element of your logo that symbolizes your brand.

You should consider what type of icon you want to use for your video watermark. A video watermark will appear in the corner of every one of your videos. Ideally, this would be different from your profile picture, but you could also use the same one.

With a watermark, your audience will be able to identify which videos are uniquely yours quickly. The watermark helps create consistency across multiple videos, tying them back to your account.

These images are critical in ensuring the success of your YouTube account. With branding across your channel, you’ll create a streaming hub that extends your brand or business.

Now it’s finally time to upload your first video. It’s the “main event” when it comes to your YouTube page.

After all, your audience will only visit your page if it hosts engaging video content. Thankfully, the steps to upload a video are simple and easy to follow.

First, save your video file to an easily accessible place on your computer. It can be your Documents folder, on your Desktop, or even in your Downloads. All that matters is that you can access it in a few clicks.

Next, go back to your channel and click the Create button in the corner of your screen.

After you’ve hit the Create button, a screen will pop up, inviting you to select the file that you want to upload:

Click Select Files to locate the video file you just saved to your computer. Then YouTube will automatically begin uploading it.

The upload part of the process is simple and only takes a few minutes. However, the steps after the upload (including the optimization) are critical.

What good is it to upload your video if no one can find it?

There are billions of minutes of videos uploaded to YouTube, and you need to ensure that your content stands out and that it’s easily accessible.

Optimizing your videos is a critical step to ensure your videos are properly tagged, so they will surface when someone types a relevant keyword into YouTube’s massive search engine.

Much like how SEO practitioners spend time ranking on Google, you should devote the proper time to ensure that you rank high on YouTube.


YouTube is the second biggest search engine globally, following Google (they also own YouTube). Hence, you want to make sure you’re using the right keywords in your title, description, and tagging, or you won’t appear early enough in the listings for your target audience to find you.

Without taking this critical step, all your challenging work shooting, producing and editing videos will be for nothing.

To begin the optimization process, move to the next phase of your upload screen.

As you continue the upload process, you’re greeted with a Details screen, inviting you to fill in the title, description, and thumbnail:

In addition, you can add various video elements, including subtitles, an end screen, and even cards with features like text:

You must add the keywords that you’re targeting to your title and the description. These are the two most valuable places of real estate that you need to focus on.

However, you might be wondering: What are the right keywords to use?

Various software programs specialize in YouTube SEO that you can use. For example, VidIQ and TubeBuddy are two YouTube-focused tools that can help you determine which keywords you should be targeting for your content type. You can also use typical Ahrefs

These tools can also inform your video content strategy. You might find some keywords and tags that are useful to target and use them to inspire your next video.

Now that you have some videos on your channel, it’s time to customize the look and feel.

You’ll have control over how people move from one video to another. You should pay attention to this because it’s essential to hook your viewers to get them to spend a bit longer on your channel.

Make your channel work for your company by personalizing your channel’s page layout.

You have many options to customize this experience based on the type of visitor.

To get started, click the Layout tab in the menu at the top navigation bar on the Customize Channel page.

Clicking this tab will show two distinct options: video spotlight and featured sections.

In this section, you’re able to adjust the settings of your channel to show different content based on the viewer’s status as a subscriber.

You have the option to:

Below you can see what we set up for on our YouTube channel, where we have an introductory video about Kinsta vs a video on how to grow your website traffic, which is a “hot topic” among our viewership:

This option is helpful because it lets you present new visitors with a high-level overview video about your channel to try and convince them to subscribe.

A subscriber wouldn’t need to see that since they know what your channel is already about, so you can show these visitors a featured video instead. Which video you pick to feature is up to you; it could be one of your most popular videos or simply your newest one.

Beyond this function, you can also set up featured sections on your channel homepage, as we did:

You can have up to twelve of these sections which group similar videos. These featured sections make it easier to increase your views and the watch time of your channel. By curating closely related videos, there’s a high chance your viewers will keep browsing (and watching) around!

The sections can also make it easier for viewers to find videos once they land on your channel. However, this is just grouping them. To facilitate continuous playback, consider creating a playlist.

A playlist is a great way to compile similar videos and encourage continuous watching from your audience. You can group your playlists by a similar topic and feature them on your channel’s homepage.

Playlists engage your fans and customers on a deeper level, increasing their time on your channel watching your content. If your viewers spend more time on your page, they will develop a deeper understanding of your brand.

To begin, click the Playlists button in the left-hand menu. In the top-right corner, you’ll now see a New Playlist button.

After clicking there, you can name your new playlist and set the visibility level of the playlist:

Now that the playlist is complete, you’re ready to start adding videos to it.

By clicking the Content button on the left-hand side, you’ll be able to select the playlist you just created and add videos directly to it. It’s that simple!

So many people use playlists to find related content that interests them. By building engaging playlists, you’ll make your channel more noteworthy and entice viewers with an array of exciting content.

You could create playlists for topics your viewers are interested in (as I mentioned early). Still, you could also think of creating playlists to group all episodes of your podcast, your latest releases and project updates, tutorials on how to use your product, and so on.

Playlists might seem tedious, but they allow you complete freedom in creating them. Plus, they offer an additional way to showcase your videos.

Now that you’ve created your channel, here are a few of some of the most frequently asked YouTube questions.

You might be thinking of some yourself, so this will be an excellent resource for you.

You might need to have more than one YouTube channel if you have multiple different businesses or organizations. Thankfully, there’s an easy way to make a secondary account.

It’s common for YouTube creators or businesses to have multiple YouTube channels. Each YouTube channel should have a singular focus and dedicate to one content with a specific audience.

You can add a new channel to your existing Google account in just a few clicks.

To make a second YouTube channel, click your avatar in the top right corner and select Switch Account. If you don’t have a second account already created, you can click Add Account instead and follow the steps listed in the previous section for making your first channel.

Want to create a channel for yourself and a select amount of people? A private channel might be the best option.

Private channels limit the number of people that can access your content. These channels are helpful if you want to restrict your content or use the channel as a place to store your videos.

All you need to do is select Privacy from the menu. From that screen, you can select the option for the channel to be private.

Creating a YouTube channel on your phone couldn’t be easier! All you need to do is download the YouTube app and sign in.

Then, you can create the channel using your Google account. It’s that simple, and you can do it in mere minutes.

Setting up the entire channel might be easier to do on a desktop or laptop due to the complexities. However, merely setting up a channel is a breeze on your phone.

Whether you’re making a personal YouTube channel or a brand channel, this guide has everything you need to get started 🎥🍿Click to Tweet

YouTube offers a huge potential for any business to attract or intercept audiences who might have never heard of you. With videos, you can connect and build relationships with users in a different, maybe “closer” way.

Nevertheless, to get the most significant ROI for your business, consistency and proactiveness towards your viewers’ feedback are critical. Without these, creating a channel would be a waste of resources. Or simply a hobby!

Jay Fineman
Medical Case Management
Answer # 4 #
  • Sign in to YouTube on a computer or the mobile site.
  • Click your profile picture. Create a channel.
  • You'll be asked to create a channel.
  • Check the details (with your Google Account name and photo) and confirm to create your channel.
Esmeralda Hynes
Answer # 5 #

Fun fact: YouTube is the second-most visited website in the world behind Google, which owns YouTube.

Fun suggestion: Your brand should have a presence there.

The opportunity to reach your audience on YouTube is massive, with 1.7 billion unique monthly visitors. More than 60% of those users visit YouTube every single day. Wouldn’t it be nice if they took a look at your content while they were there?

Luckily, creating a YouTube account isn’t difficult. Creating a successful YouTube channel is a little more work. But don’t worry, we’ve got you covered there, too.

In this post, you’ll learn:

Before you can put your incredible YouTube marketing strategy into effect, you’re going to need a YouTube channel. Take off your cinematographer hat and put on your click-a-bunch-of-buttons hat: here we go!

YouTube accounts are connected to your Google account (Google is YouTube’s parent company). If you don’t already have a Google account, it’s time to make one. Don’t worry; it’ll just take a couple of minutes.

Go to and tap Create account.

Pop in your details and preferred new email address. Done!

Head to and tap Sign In in the top right corner.

Select your Google account and enter your password.

Tap your profile icon in the top right corner and select Create Channel.

Enter your name and YouTube handle, and upload a profile photo — this is how you’ll appear on the site to others, so you may want to use a brand name and logo here.

Tap the layout tab to customize the following elements of your channel:

If you don’t have those pieces ready to go for now, that’s totally fine. You can always update this later once you’ve got some content up and running.

Tap the Branding tab to access more customization options:

Tap the Basic Info tab to update details like your handle and URL. You can also add links and contact info and write a description of your channel.

The description is a great opportunity to add some keywords and hashtags that will help your target audience find your channel. It may be short, but it’s a powerful tool for both communication and discovery, so you’re gonna want to get it right. Check out our guide to writing a great YouTube description here.

Hopefully, you’ve got a video to actually put on this YouTube Channel, but if you need a minute to whip something up… we’ll wait.

OK: once you’ve got that vid file ready to roll, just tap the Play icon on the left-hand side of the screen to access the video menu. Tap the blue Upload Videos button.

As your video uploads, you’ll be prompted to enter some details about this great piece of film. Add a title and description that explains what viewers can expect… and don’t forget to cram in those search terms and keywords while you’re at it.

You can also select a thumbnail to help your video stand out in search results and on your channel page. This can be a still from the video or a separately uploaded image, but either way, make sure it POPS. Read more on how to create a great, eye-catching thumbnail below.

On this video upload page, you can also add the video to an existing playlist or create a new one. More on the benefits of playlists below, too!

Tap Show More at the bottom to access options like tags and subtitles.

Tap Next when you’re done, and you’ll be taken to a menu that invites you to add cards (links to other videos) and an end screen. You can always go back and add or adjust these later as you amass more content.

Tap Next. The next screen will advise you if there are any copyright issues with your video — for example if you’ve used an unauthorized audio clip from Jaws to accompany your jellyfish video.

Tap Next if there are no issues. Your last hurdle to clear is the Visibility screen. Here, you can choose whether to publish a video publicly or keep it private. You can also schedule your video to go public at a later date.

Tap Save, and now your first video is out in the world. You did it! You’re a YouTuber!

Of course, creating a YouTube channel is one thing… creating a successful YouTube channel is another. To stand out from the crowd or reach an audience, follow these tried-and-true best practices. Read on for our top YouTube channel creation tips or watch a video that explains the exact tactics we used to get the first 10,000 subscribers on our own YouTube channel, Hootsuite Labs.

Your channel art and thumbnails are your billboards, so make an impression!

An effective thumbnail is clear and accurate and works in tandem with the video’s title. But it also needs to stand out.

Thumbnails are the way viewers decide what to watch when they’re skimming through search results. This means you don’t just need to communicate what your video is about. You need to stand out from the competition, too.

And a lot of the competition is… loud.

Big, bold fonts, bright colors, exaggerated faces: these are the staples of the YouTube thumbnail. Love the look or hate it, it obviously works, or people wouldn’t be doing it.

But amid all this visual noise, there’s an opportunity to stand out from the crowd. Evaluate what everyone else is doing, and try to swerve. For example, choose a distinct color palette, or go full-on minimalist to stand out in a sea of neon colors and Impact font.

Chill_Village has a distinct, low-key thumbnail style that reflects what its content is all about — chill-hop music playlists.

Experiment with our channel art templates here.

A channel icon is like a logo for your YouTube presence. It should match your brand and complement your channel banner.

Essential oil company Vitruvi uses a simple ‘v’ logo for its channel icon, in a palette that complements the muted tones of the home-lifestyle banner image.

When picking an icon, follow YouTube’s recommended image dimensions to avoid any stretching. Preview your channel on multiple devices to check everything looks good.

Organizing and creating video playlists on YouTube is the best way to keep your viewer on your page.

British comedian Mawaan Rizwan has his channel organized into playlists like ‘Music Videos,’ ‘Live Performances,’ and ‘Best Of.’

Not only do YouTube playlists organize your related content in one neat-and-tidy list, they also auto-play. Once one video ends, the next begins… and so on. This minimizes the chances that a viewer will move on to another channel.

When someone first comes across your channel, a channel trailer is a way for them to get a sneak peek at your content. Better make it count.

Just like the Hollywood hotshots get you hooked to see Avengers 7: Tokyo Drift, you can give your audience a taste that leaves them wanting more.

Assume the viewer is a perfect stranger, so introduce yourself and tell them exactly why they should subscribe. Keep it short, sweet, and snappy: let ‘em know what your content is like and when they can expect new uploads, like Yoga with Adriene does on her channel.

This is going to sound very obvious, but we’re going to say it anyway: Viewers want to watch good videos.

But what makes a good YouTube video is a little different than, say, what makes a video that would win a foreign film festival.

According to Search Engine Journal, successful YouTube videos have attention-grabbing intros and great branding, background music, and clear audio.

First We Feast is one account that’s crushing it: the food-focused channel posting content regularly to clearly defined series and recurring features like the interview show Hot Ones.

Calls to action are important too. Whether your goal is to drive your audience to your website, increase your subscriber count or spark a conversation in the comments, the right CTA can help make that happen.

Like with all social media content, there’s no perfect formula for a successful YouTube video. Some brands thrive with slick, highly-produced content, while others gain traction by being raw, unfiltered, and authentic.

YouTube star Emma Chamberlain doesn’t overthink her channel’s design, doesn’t make over-the-top thumbnails, and doesn’t even have an image for her banner. The titles of her videos don’t have many keywords. Instead, she relies on creating intimate, authentic videos for an existing devoted audience subscribing for substance, not splash.

Explore some ideas of engaging content from other social media platforms to inspire your experimentation.

YouTube is dense. There are billions of videos for viewers to sift through, with more than 500 hours of video uploaded every minute. Competition is stiff. So if you want your channel to thrive, discoverability is downright essential.

Here are some YouTube SEO tips:

Read more on the science of the YouTube algorithm and social media SEO basics. You’ll be dominating the search results in no time.

Give your videos the best chance to make it big by posting them at the right time: when people are online and ready to watch them.

Your channel analytics will tell you if there’s a day of the week or specific time that tends to get high viewership or engagement.

Once you’ve got that intel, you can publish regularly within this time frame with the help of scheduling tools like Hootsuite. Here’s a step-by-step guide to scheduling YouTube videos.

It’s hard to make compelling content if you don’t know who you’re making it for, so make sure you’ve got a good sense of your audience persona before you dive in.

Who are they? What do they like? (Why won’t they call me?!)

Once you’ve got a few videos under your belt, see whether or not you’re hitting the mark by diving into your YouTube Analytics. Cold hard numbers will tell you if, how, and when your work of art is making an impact.

If you’re not getting the reach you want with good ol’ fashioned organic content, it might be time to toss a few bucks behind a promo campaign.

YouTube ads are available in these four categories:

For more info on YouTube’s ad formats and how to use them, check out our detailed guide to YouTube advertising.

When someone subscribes to your channel (a.k.a hits that bell button, ding-a-liiiiing), they get an alert when you put a new video out into the world — so growing your subscriber base is the best way to boost your organic reach.

There’s a reason why “Don’t forget to subscribe” is the sign-off of choice for YouTubers big and small.

Having a lot of subscribers doesn’t just get you more views. It can also make you eligible for YouTube’s monetization features: a.k.a., the YouTube Partner Programme

There are two ways to join the YouTube Partner Programme:

Once you’re in the YPP, you have greater access to YouTube resources and can share in revenue from the ads on your account. Learn more about YouTube’s Partner Programme here.

Of course, growing your subscriber count is easier said than done. For that reason, we have a full guide on how to get more YouTube subscribers.

YouTube Shorts are a newer feature of YouTube: short-form, vertically oriented videos that clock in at 15-60 seconds long. Shorts launched worldwide in 2021 and have quickly become YouTube’s prize new feature, garnering more than 6.5 billion daily views.

What sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must for brands and creators. It’s a low-effort feature to try out, one with big potential rewards. Any new features YouTube drops are probably worth testing. In fact — social media platforms often give an algorithm boost to new features to help give them visibility. Ride that bandwagon, baby! (If it makes sense for your brand, of course)

This is just the tip of the iceberg for creating a successful YouTube channel. If you’re interested in learning more, check out our blog post about how to get more views on YouTube, 23 smart ways to promote your YouTube channel, and how to become a YouTube marketing master.

Yes, it’s free to create a YouTube channel!

Sign up for a free Google account (YouTube’s parent company), and then go to and tap the Sign In icon on the top right. You’ll be directed to log in with your Google account.

Once logged in, tap your user icon in the top right and select Create Channel, following the prompts from there. Time! To! ‘Tube!

On average, YouTubers make between $3 and $5 per 1,000 video views through AdSense.

But of course, your mileage may vary. There are big creators out there cashing out $200,000 from AdSense each month and newbies who make far less than the average.

Before you can make ad money from views, though, you need to be part of the YouTube Partner Program.

To join the YPP, you need to meet either of the following criteria:

Source: YouTube Help

Advertising isn’t the only revenue source on YouTube, of course. Creators may also make money from sponsorship deals, brand collaborations, merch, tips, or crowdfunding.

Learn more about how to make money on YouTube and how to make money on social media in general.

It’s pretty easy to create a new YouTube channel. You just need a free YouTube account and a video to upload. Ta-da! You’re a YouTuber!

Adding elements like a banner image and profile picture gives your channel a little more polish, of course. And it’s a good idea to take advantage of all the promotional elements YouTube provides, like…

If you’re looking for step-by-step instructions for creating your first-ever YouTube channel, you’ve come to the right place… just scroll to the top of this article and we’ll walk you through it.

Looking to take your beginner YouTube channel to the next level? We’ve got you covered there, too, with our complete guide to YouTube marketing.

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What’s more amazing is that 92% of Internet users watch some form of video content every day. So there's no reason your business should be investing in YouTube as part of your social media strategy.

Video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube.

If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post, we’ll dive into:

Ready to start? Let’s go.

If you have a Google account, you can watch, share and comment on YouTube content. However, Google accounts don’t automatically create YouTube channels. Getting a new channel set up is a simple and quick process, though.

Head over to and click ‘sign in’ in the top right corner of the page:

Then log in using the Google account you’d like your channel to be associated with:

In the top right corner of the screen, click on your profile icon and then click "Create a channel."

Next, you’ll have the option to create a personal channel, or a create a channel using a business or other name. For this example, we’ll choose the "Use custom name" option, which is recommended for small businesses and brands:

Next, you'll name your channel.

Note: As you'll see from the settings at this step, creating a new channel name will also create a new Google account with its own settings and YouTube history. This account nests within your main Google account and can be fully managed from the Google settings. It's quite useful as you can use this new account to like and comment on other YouTube videos and participate in YouTube as your brand.

After this step, you'll have the chance to further customize your channel. You'll see options for:

Congratulations! You’ve just created a new YouTube channel! 🎉

Next, let’s fill out all the information and create some channel art to get your page looking awesome (click here to jump to the next section).

If you don’t already have a Google account set up, you’ll need to create one before you get started on YouTube. To do this, simply follow the below steps:

Now, you’re all set up with a Google account and can follow the above steps to create a YouTube channel.

YouTube channel art is essentially YouTube’s version of the Facebook cover photo. Channel art features in a prominent place on your YouTube channel, which means it’s absolutely vital for any YouTube channel to use customized art to share your personality or more about your brand with your audience.

Here’s an example of Buffer’s YouTube channel art:

Our channel art serves multiple functions but is currently acting as a promotion tool for our Start Page feature.

Here are a couple of other examples for inspiration:

Ali Abdaal uses his channel art to introduce himself and his channel .

Skillshare uses its channel art to showcase the murals from a series that's also in its pinned video. The channel art reinforces its brand, showing off great art and brand design.

OK, now that you have some options in mind for what your channel art could be, here is what you need to know to create your optimal YouTube channel art.

The best place to start with your channel art is with an optimal image size that works across multiple devices. For the best results, YouTube recommends uploading a single 2560 x 1440 pixel image.

It's interesting to note that YouTube is available on a ton of different devices – from as small as an iPhone to as large as a 60-inch TV. On TVs, the channel art appears in the background, behind the content on your YouTube channel. On desktop and mobile devices, it appears as a banner across the top. Test your channel art on different devices to make sure it doesn't pixelate when large.

In the past, YouTube has supplied a Channel Art Template to help you figure out the perfect layout for your channel art and how it’ll look across platforms. Here's a preview of the template:

You can absolutely use the ideal dimensions that we mentioned above in order to create your channel art from scratch using a tool like Figma or Photoshop.

Nowadays, the easiest way to get up and running with your channel art is to hop into a free image creator like Canva or Adobe Express. These tools have ready-to-go YouTube templates you can quickly customize to your liking.

Here is an example of a channel art template within Canva:

Here are some tips for getting the most out of your YouTube channel art:

1. Ensure any text and logos are within the "safe" area: The text and logo safe area is the 1235 x 338 pixel space at the center of the YouTube channel art template (see the template above). This is the area that will be displayed on YouTube when your channel is viewed on desktop screens.

Traditionally, the parts outside the safe area run the risk of being covered or illegible because of overlaid social links or profile pictures.

Be careful to ensure any important information such as branding, text, taglines, and key images are within the safe space so that they're always displayed as part of your channel art across every device.

2. Consider your channel links: YouTube enables you to add links to your channel, and these are displayed in the bottom right corner, overlaid on top of your channel art. For example, check the bottom right of the channel art below:

When creating your channel art, it’s important to think about the space these links take up and ensure you don’t have anything important (such as logos) occupying that space within your design.

If you’re just setting up your YouTube channel, you’ll notice the channel art space (along with the rest of your channel). To add art to your YouTube channel as well as make any other customizations, click the Customize Channel button in the top right.

Once you’ve clicked this link, you’ll go to another editor screen where you can click on the different parts of your profile in order to make changes.

There should be a blue button in the center to "Add channel art."

After this, you'll see a popup window that gives you the option to upload your own custom channel art. If you’d like to, you can also choose to use one of YouTube’s templates from the “Gallery” or choose to upload one of your photos from Google.

Once you’ve uploaded your channel art, YouTube will show you a preview of how it looks on TV, desktop, and mobile.

At this point, you may want to adjust the cropping of your image so that you can ensure it’s all lined up correctly. The cropping tool can be accessed by clicking on "Adjust the crop."

This crop screen is very handy for checking how your design will look on various platforms. The clear section in the middle of the grid shows you the content that will be displayed on mobile and desktop and the rest of the image shows the image that will be displayed on TVs.

Once you’re happy with how your cover art looks, click “Select,” and your channel art will be added to your channel and saved.

If you already have some channel art in place and would like to update it, head over to your channel homepage. From here, move your mouse over your cover art, and you’ll notice a little edit button appear in the top right-hand corner:

Once you’ve clicked on this icon, you can update your channel art.

This video from YouTube also explains how to add and edit your channel art:

Each channel also has space for a profile icon/picture. This icon shows next to your videos and channel on all YouTube pages. The key here is to select something that will look good at very small resolutions –  many brands opt to use their logo here.

Your channel icon should be 800 x 800 pixels and one of the following formats: JPG, GIF, BMP, or PNG file (no animated GIFs).

To update your channel icon, head to your channel homepage and hover over your current channel icon until you see the edit icon appear. Click on that icon, and you can upload a new profile icon.

Here are five ways to make the most of your channel:

YouTube gives you a space on your channel to write a little about your brand and the content you share on YouTube. The description is limited to 1,000 characters, so you have a little room to be creative here.

The copy in your channel description won’t just appear on your channel page. It’s indexed by search engines and can also be featured across YouTube in suggested channel categories and search results. A good tactic is to include some relevant keywords and CTAs within the opening lines of your description.

And be especially mindful of the first 100-150 characters. Depending on where the description appears, the remaining text could be truncated.

Here's an example of a great YouTube channel description from Vox:

We briefly mentioned channel links earlier in this post. You can have up to five links appear in your channel's banner. The first link will appear expanded (see screenshot below), and the remaining links will show up as icons.

I’d love to share with you how to add these links in four super-quick steps:

1. Click the "Customize Channel" button on your channel's homepage.

2. Then click on the gear icon in the upper-right corner, just beneath your cover art.

3. You’ll see a Channel Settings lightbox appear. Here you need to toggle on the option labeled “Customize the layout of your channel”:

3. Now that you’ve enabled customizations on your channel, pop back to your channel homepage and you’ll now see the option to “Edit Links” under the settings menu on your cover art.

4. Click the “Edit Links” option and you’ll then be taken to the “About” section of your channel. Here you’ll have the option to add links and choose how many are displayed over your cover art:

As soon as visitors land on your channel, you want to give them a picture of the type of content your channel covers and why they’ll want to subscribe and check out your videos. A channel trailer is the perfect way to do this.

A short, to-the-point channel trailer can be a great way to introduce people to your content. A channel trailer should grab attention as soon as it starts and also represent the type of content you create on YouTube.

It’s also important to think about the description you add to this video, as it features prominently on your channel homepage.

(These trailers only appear for people who are not yet subscribed to your channel.)

Here is a look at where this trailer appears on your channel homepage. Note how the video is on the left, and the title and description appear to the right? That's a lot of prime real estate!

4. Add your contact details (email address)

If you’re using YouTube as a business or a creator, it can be great to have your contact details on hand for anyone who is interested in your work. YouTube has a section on each channel profile for you to list your contact details for business inquiries.

This can be found under the “About” section of your channel. To find it, go to your channel homepage, click “About” from the navigation, and then scroll down to “Details.” Here you’ll see the option to share your email address:

Scarlett Moitra