How to list products on walmart.com?

• Access “Add New Items” .
• Enter Item Identifier.
• Enter Item Name and Product Category.
• Fill in the Required Attributes.
• Fill out Recommended Content Attributes.
• Add Product Images.
• Complete General Listing Settings.
• Submit.

You’ve got a great product, and sales are going well. You and your team realize it’s time to expand your distribution and grow your business. One way of doing this is getting your products in front of Walmart’s shoppers, either online at Walmart.com or in Walmart stores.

Getting your products on Walmart’s shelves is an excellent business move. It also takes time and a lot of work. You’ll need to approach the company with your product, persuade your buyer to enter a supplier agreement, and begin getting your products into stores. One way to speed the process and begin earning money on product sales is by applying to be a Walmart Marketplace seller.

Walmart Marketplace is an online marketplace where third-party sellers can sell their products alongside Walmart’s own products. Have you ever bought an item from eBay or a third-party seller on Amazon? Walmart Marketplace operates the same way.

Since 2009, Walmart Marketplace has helped many suppliers get their products in front of Walmart customers. As a marketplace seller, you can expand your reach and use world-class online selling tools. You’ll also become familiar with Walmart’s operations, making this a great first step in getting your products into Walmart stores.

The data doesn’t lie: Consumers love online marketplaces. A survey by Mirakl showed that 70% off shoppers favor these third-party marketplaces for their merchandise selection, pricing, and delivery options. Busy consumers want one-stop-shop options, and Walmart Marketplace offers that.

Selling on Walmart Marketplace also offers advantages and opportunities to your business:

If you’ve been hoping to get Walmart to sell your products, Marketplace offers a simple, speedy option that can eventually blossom into your becoming a full-fledged supplier.

Even though Walmart is eager to work with third-party sellers via its online marketplace, the company still wants to protect its brand and reputation. This means that there are a few basic requirements for any business that wants to join the program:

Walmart is a stickler on these points, so if your operations aren’t quite yet at this level, step back, invest in the necessary documentation and infrastructure, and then apply to become a Marketplace seller.

Selling on Walmart Marketplace begins with applying to become a vendor. After reviewing the basic qualifications for becoming a seller, set some time aside to complete the online application.

You can save time and frustration by gathering documentation before starting the application. You’ll need the following:

You should also be prepared to describe the integration method you’ll use when submitting your catalog to Marketplace along with your primary product categories and SKU numbers.

To become a Walmart Marketplace seller, visit marketplace.walmart.com, click “Request to Sell,” and fill in all the required fields. It should take 10 minutes to complete if you have the required information handy.

Click “Save” at the bottom as you complete each section. Be sure to double-check each section for errors. Incorrect information can slow down the approval process. When you’re ready, click “Apply Now.” You’ll receive an email when you are approved for a Walmart seller account.

Follow the unique link in your approval email (subject line: “Your Account has been created in Walmart Marketplace”) to create your Partner Profile. The Registration Wizard will walk you through five main sections: Account Creation, Partner Registration, Taxes (W-9),  and Shipping Info.

HINT: you will need a digital copy of your latest W-9 form (or download a blank W-9 during Registration).

Once Walmart approves your application, you’ll need to register your account. Here’s what you need to do:

Most of the registration process is straightforward. Just be sure to double-check your entries to make sure that they are accurate.

Now that you have created your account, you will have access to the Seller Center. Here, you’ll find a “Launch Checklist” that outlines the next several requirements before you can launch your account.

The first item on your list is to complete your Partner Profile. Your Partner Profile is a public page where customers will be able to learn more about you (including your company name, description, logo, company policies, tax information, and more).

As you complete your Partner Profile, the “profile readiness for launch” progress bar will reach 100%, and the step will be automatically crossed off in the Launch Checklist.

Item Setup for Walmart Marketplace is the most involved part of creating your account — which you might expect since this is where you input all your content (pictures, video, long and short descriptions, attributes, etc).

After filling out all required fields, “Validate Fields.” Correct any highlighted fields, and then upload your file to the Seller Center.

Once completed, the items in your Seller Center will be moved to Active status.

In Seller Center, select “Preview Item” to verify content and pricing for any products in Active status. This is what your customers will see, so make sure everything looks right.

To test orders, update your item inventory to 1.

Click the Update Inventory button, then in your Seller Center, click “Publish Item” and “Purchase Item.”

The final step for selling on Walmart Marketplace is launching your account. When you “mark as done” all the items on your Walmart Launch Checklist in Seller Center, a pop-up message will ask you to confirm that you’re ready to launch. When you select “confirm”, this will trigger a launch request.

The Walmart Marketplace integration team will review your profile, and if everything looks good, your products will be live on Walmart.com within 24 hours.

Walmart is a big company, and its online marketplace is a big platform! Fortunately, you don’t have to go it alone as a new seller. There are plenty of tools available to support your business. Here are some of the most important:

Take time to explore Walmart Marketplace tools. They can save you time and money while helping to ensure your success on the platform.

Getting approved and set up was the easy part. The real work begins by connecting with your new, expanded customer base.

Keep in mind:

If you’re just now turning your eye to Walmart as a potential partner, you might be asking whether it’s better to be a Walmart Marketplace seller or a Walmart.com supplier. There are pros and cons to both.

First of all, it’s faster and easier to become an approved seller on the Walmart Marketplace than it is to become a supplier to Walmart. You don’t need your Dun & Bradstreet credit information or insurance to request a Walmart seller account. If you have your business tax ID or license, along with a business address, you can move forward with a seller application.

Because a supplier with Walmart has a fuller relationship, they are held to a higher standard prior to approval and throughout their partnership. Technically, the only association between a Marketplace seller and Walmart is that the seller’s products can be purchased on Walmart.com. As a Walmart supplier, however, you could potentially expand your product offerings in-store, and you have access to reporting functionality.

The good news is Walmart Marketplace seller fees have an advantage over other sites like Amazon. There is no annual fee. Also, there is no product listing fee. Instead, Walmart simply charges suppliers a referral fee for each item sold.

Your Walmart Marketplace “referral fee” ranges from 6% – 20% of the product’s gross sales proceeds. The exact percentage depends on your product category. View current Walmart marketplace fees by product category.

Walmart Marketplace is one of the most effective ways for businesses to get their products in front of consumers. Still, you have to do your part to ensure success: Sell quality products, keep your prices low, create excellent listings, offer shipping options, and answer customer inquiries promptly.

You’ll also need to watch your analytics and adjust your sales and product strategy accordingly. Walmart provides excellent tools for managing your online sales: take advantage of them!

When multiple sellers offer the same item, the listings will be consolidated on the same Item Page. Customers are naturally drawn to the first option, so winning the Buy Box is extremely important on Walmart.com.

The total cost of the product offer (price plus shipping) is the biggest factor in winning the Buy Box. To win the Buy Box on Walmart Marketplace, offer competitive pricing, free or low-cost shipping, and stay in stock.

You can (and should!) stay on top of your product placement by reviewing the Buy Box Report in the Seller Center.

Unlike eBay or Etsy, Walmart Marketplace is designed for businesses, not individuals, to sell products. You must have a business Tax ID number (Social Security numbers are not accepted on program applications) and a business address.

In addition, your products must be shipped through Walmart Fulfillment Services or a B2C warehouse that is capable of accepting returns.

Most consumer goods categories can be sold on Walmart Marketplace, including clothing, housewares, personal care, tools, and sports equipment.

As a seller, it is up to you to know what products are prohibited or restricted on Walmart Marketplace. Fortunately, Walmart maintains a Prohibited Products Policy for Marketplace Sellers that you can refer to as you manage your catalog.

There are two main types of restrictions on marketplace product listings to be aware of: territorial and product category.

You might be required to obtain pre-approval from Walmart when selling in some categories. These include luxury goods, fragrances, cell phones, and Halloween items. If you do plan to sell these items on the marketplace, allow extra time for approvals when choosing products for listing.

There are two ways customers provide feedback on Walmart.com: Item ratings and reviews and seller ratings and reviews. The item ratings and reviews will appear on the Item Page (which can be shared by multiple sellers). Seller ratings and reviews are publicly visible on your Partner Profile Page, and they also impact your Seller Scorecard.

You will receive payment via direct deposit every two weeks. You must choose one of two payment processors, Payoneer or Hyperwallet, when you register your account with Walmart marketplace.

Many small businesses are eager to work with Walmart but aren’t sure where to start or may initially feel intimidated.

Walmart Marketplace is an ideal alternative for small suppliers that want to test the waters before making a full commitment to Walmart, as well as those already selling online that want to expand their reach. Not only can you get your items in front of millions of Walmart shoppers, but it’s a great launchpad to get items on the store shelves.