How to start a consultancy helping small farmers set up direct-to-consumer delivery routes?

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Answer # 1 #

The 'Logistics & Digital Bridge' Consultant ๐Ÿšœ๐Ÿ“ฆ You are solving the farmer's biggest non-production problem: accessing better margins by bypassing intermediaries. 1. Your Expertise: You must map the local ecosystem: * Logistics Mapping: Identify the best, most cost-effective local delivery partners (local riders, Porter, Dunzo) or the best self-delivery routes (optimal days/times) to urban consumption points. * Tech Stack: Implement a simple order-taking system (WhatsApp Business Catalogue, Google Forms, or a simple e-commerce page). The system must be manageable by the farmer/a family member. 2. Pilot Project (The Credibility Builder): Start with one successful farmer who grows a high-demand product (e.g., organic leafy greens, specialty fruits). You consult for free or a small fee, focusing entirely on making their D2C route profitable. This becomes your irrefutable case study. 3. The Service Packages: * Package 1 (The Setup): Creating the order system, pricing model (including delivery), packaging sourcing, and the first month's delivery plan. (Fixed Fee). * Package 2 (The Coaching): Monthly check-ins to review logistics efficiency, pricing, and customer feedback. (Subscription Fee). 4. Pricing Model: Charge the farmer either a fixed consulting fee or a small, agreed-upon percentage of the new D2C revenue you generate for them. The latter aligns your success directly with theirs. Focus on marketing your service through farmer cooperative meetings, local Krishi Vigyan Kendras (KVKs), and agricultural trade shows.

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