How to start a Diwali diya making business in India?

A Diwali diya making business leverages festival demand:1. Materials & Design: Use clay, terracotta, metal, or eco-friendly materials. Offer traditional and contemporary designs.2. Production Setup: Small-scale molding, painting, and decorating workspace.3. Target Market: Retail shops, festive markets, corporate gifting, and online sales.4. Marketing: Social media, local fairs, WhatsApp, and tie-ups with home decor stores.5. Pricing & Packaging: Attractive packaging for gifting purposes can increase margins.Focus on eco-friendly, reusable, or artistically unique diyas to differentiate your products and attract premium buyers.