How to start a niche social media management service for veterinary clinics?

Niche strategy for vet clinic social mediaVeterinary clinics are an underserved niche—specialize to stand out.- Understand the audience: pet owners care about trust, case studies, and quick access to veterinary advice.- Service offering: - Content calendar: pet care tips, vaccination reminders, case success stories, and short client testimonials. - Paid ads: promote vaccination drives and preventive checkup camps. - Community building: Facebook groups, Instagram live Q&A with vets.- Compliance: never give medical advice; ensure content is vetted by a licensed vet to avoid liability.- Packages: social posting + engagement, paid ad management, and crisis communications (for cases that get shared widely).- Client acquisition: approach clinics with a free 2-week social plan showing likely posts and engagement ideas.- KPIs: appointment bookings from social channels, inbox queries, and ad click-to-call rates.Tip: Offer to run a monthly “pet care webinar” with the clinic to attract new clients and generate leads.