How to start a recycled saree bag business in India?

The 'Upcycled Elegance' and Social Impact Brand 👜🧵 This is a fantastic eco-conscious business that taps into the demand for sustainable, handcrafted products with a story. 1. Sourcing the Raw Material: Establish a network for acquiring old sarees. * Direct from Homes: Target apartment complexes and residential areas; run a campaign offering a small incentive (cash or a discount on a finished bag) for old sarees. Focus on pure silks, cottons, and linens. * Textile Waste Markets: Partner with small-scale textile recyclers or wholesalers who deal with fabric remnants. 2. Design & Quality: Don't just make simple tote bags. Focus on high-utility, fashionable items to justify a premium price: * Clutch Bags/Potlis: Ideal for wedding functions, using the intricate pallu or border of the saree. * Totes & Slings: For daily use, featuring block-printed or subtle designs. * Lining & Durability: Use high-quality, durable new fabric for the lining and high-quality zippers/straps. The upcycled part is the outer fabric, but the construction must be new and strong. 3. The Story & Marketing: Each bag must come with a small hangtag that explains the upcycling process and its contribution to reducing textile waste. Market your brand as 'Conscious Fashion'. Target: * Boutiques and concept stores. * Online platforms for sustainable products (e.g., Okhai, ethical marketplaces). * Social media (Instagram) with high-quality, styled photography. Consider partnering with a local NGO or women's self-help group for stitching and tailoring. This adds a powerful social impact narrative to your brand.