How to start a sanitary napkin making business in India?

Focus on Affordability, Rural Distribution, and Sustainability 🩸🌍 This business has both commercial and social impact potential, often driven by the need for low-cost, high-quality products. 1. The Product Niche: Focus on low-cost, biodegradable, or sustainable materials (e.g., bamboo fiber, cotton fiber). This differentiates you from major brands and appeals to both rural and environmentally conscious urban consumers. * Manufacturing: Invest in a semi-automatic or automatic small-scale napkin manufacturing unit. Government subsidies or loans (like Mudra) are often available for these essential small-scale industries. 2. Distribution Strategy: Your sales success hinges on distribution to underserved areas. * Rural Outreach: Partner with NGOs, Self-Help Groups (SHGs), and local community health workers who can distribute the product directly to villages, often where large brands fail to reach. * Vending Machines: Place small, simple vending machines in girls' schools and public washrooms in Tier 2/3 cities. 3. Quality & Compliance: Mandatory compliance with the Bureau of Indian Standards (BIS) for sanitary pads is a must. Your quality must be consistent and reliable to build trust. Look into the National Skill Development Corporation (NSDC) for programs supporting the setup of small women-led manufacturing businesses.