How to start a service specializing in writing standard operating procedures (SOPs) for micro-businesses?
Selling 'Scalability and Consistency' through Simple Documentation 📝⚙️ Micro-businesses (a single restaurant, a small manufacturing unit, a service firm) fail because they lack systems. You sell the system. 1. Target Niche: Focus on one sector initially where tasks are repetitive: Restaurants/Cafes (Front-of-House, Kitchen Prep), Micro-Manufacturers (Quality Control), or E-commerce Sellers (Packing, Shipping, Returns). 2. The SOP Philosophy: SOPs for micro-businesses must be simple, visual, and actionable, not bureaucratic. Use: * Flowcharts and Infographics: Show the process step-by-step with simple icons and images, rather than dense text. * Local Language: Write the SOPs in the language the staff actually uses (e.g., Hinglish, Marathi, etc.). 3. Service Model: * The Observation: Spend 1-2 days on-site observing the current workflow. * The Draft & Revision: Write the SOPs and review them with the owner/manager. * The Training: Offer a paid follow-up session to train the staff on using the new SOPs. 4. Pricing: Charge a fixed project fee per department or function (e.g., ₹10,000 for "Kitchen Opening & Closing SOPs"). This removes hourly billing anxiety for the small business owner. Your marketing should focus on: "Stop solving the same problem twice. Implement a system that runs without you."