How to start a shagun envelope digital designs business in India?

This is a creative and culturally relevant business idea with low startup costs. Here's a plan to get you started.1. Master the Craft and Define Your Style:First, become proficient in graphic design software. Adobe Illustrator is the industry standard for vector designs (which scale perfectly), but you can also start with more affordable options like Canva Pro or Affinity Designer. Study traditional motifs used in Indian weddings and festivals—peacocks, lotus flowers, mangal patterns, om symbols, etc. Develop a unique style. Will you be minimalist, ultra-traditional, or modern-fusion?2. Build Your Portfolio (The Sample Kit):Before you look for clients, create a stunning portfolio. Design 20-30 high-quality shagun envelope templates for various occasions: Weddings Engagements Birthdays (especially for babies) Festivals (Diwali, Rakhi) Generic "Thank You" envelopesMake sure these samples are watermarked to prevent theft.3. Set Up Your Online Shopfront:You have several platforms to choose from: Etsy: Ideal for selling digital downloads globally. It has a built-in audience looking for unique designs. Your own Website: Use Shopify or WooCommerce to have full control. This is better for the long term. Social Media: Instagram and Pinterest are essential for this business. Post visually appealing videos showing your designs, maybe even a time-lapse of you creating one.4. Pricing and Delivery:Since it's digital, your pricing can be very competitive. You can sell: Individual templates for a lower price (e.g., ₹99-₹299). Bundles (e.g., a "Wedding Bundle" of 10 designs for ₹999). Customization services where clients can request changes to a template for an extra fee.All sales are digital downloads. The platform (like Etsy) automatically delivers the file after payment.Marketing* is key. Use relevant hashtags on Instagram like #shagunenvelope #digitalinvitation #indiandesign. Collaborate with wedding planners and photographers who can refer your services to their clients.