How to start a subscription-based home temple flowers service in India?
The 'Freshness Guaranteed' Daily/Weekly Delivery Model 🌺🛵 This targets time-crunched urban/suburban families who need fresh flowers daily but can't visit the market. The success lies in supply chain and consistency. 1. Sourcing Strategy (Low Cost, High Quality): Establish a direct relationship with one or two local flower farms or a large wholesale market vendor. Cut out the multiple layers of middlemen. Negotiate a fixed, daily volume price. Your business hinges on securing the freshest flowers at the best bulk price. 2. Product Tiers: Offer simple, clear tiers to manage inventory complexity: * Tier 1 (The Essentials): Loose flowers (marigold, rose petals) for puja and daily offerings. (Highest volume). * Tier 2 (The Wreath): A daily/weekly-changing mala (wreath) for the main murti (idol). * Tier 3 (The Premium): Specific flowers on request (e.g., lotus, jasmine) for special pujas or festivals. 3. Logistics & Timing: The delivery must be consistent and early. Target delivery between 6:00 AM and 8:00 AM before residents leave for work/school. Use a simple local delivery person (on a scooter) with a fixed, micro-route to keep delivery costs low. The delivery bag must be water-resistant and clearly branded. 4. Subscription Management: Use a simple app or a spreadsheet-based system to track renewals and payment dates. Offer monthly and quarterly payment options, with the latter getting a small discount to stabilize cash flow. Check out local fresh produce delivery services for logistics inspiration—they've already solved the 'early morning delivery' problem.