How to start a vernacular meme creation agency in India?

Mastering the Hyper-Local Cultural Pulse 😂💬 This is a highly scalable, low-overhead business if you nail the content—Vernacular memes are social currency in India. 1. Identify the Core Languages & Audiences: Don't try to cover all 22 official languages at once. Start with 2-3 major regional languages (e.g., Hindi, Marathi, Bengali, Tamil, Telugu) and deeply understand the slang, local news, political undertones, and specific regional pop culture of those regions. A meme that works in Mumbai might fail completely in Chennai. 2. Build Your 'Culture Corps': You need a team of young, hyper-aware local content creators/interns who live on regional social media. They should not just know the language but the current, trending vernacular phrases. This talent is usually found on regional Instagram pages, Twitter, and Facebook groups. 3. Your Service Offerings: You're not selling memes; you're selling cultural relevance and engagement. Your core services should be: * Moment Marketing: Creating quick-turnaround memes based on breaking news or trends (e.g., immediately after a cricket match or a movie trailer drops). * Brand Integration: Subtly integrating a client's product or message into a meme format that feels organic and non-salesy. * Regional Campaigns: Developing a series of localized memes for a national brand's campaign launch in a specific state. 4. Monetization & Clients: Target local F&B chains, regional e-commerce players, and even local politicians/NGOs. Start by building a killer portfolio of spec work (memes you create for well-known brands without a contract) to showcase your capabilities. For inspiration on how regional content is dominating, look up the content strategy of platforms like ShareChat or Koo—they have mastered vernacular virality.