How to start an online course platform focused on advanced Excel skills for financial analysts?

The 'Career Accelerator' Model: Practicality Over Theory 📊🎓 You are selling a direct career advantage and measurable skill improvement, not just software tutorials. 1. Content Niche: Hyper-Specific & Advanced: Don't teach VLOOKUP. Focus on advanced, high-value financial modeling topics: * VBA Automation for Reporting: Macros to automate monthly financial statements. * Advanced Scenario Analysis & Goal Seek: Building dynamic three-statement financial models. * Power Query/Power Pivot for Big Data: Integrating large datasets from different sources for analysis. 2. The Instructor's Credibility: The platform's success hinges on the instructor's credentials. They must be a CFA, CPA, or have 5+ years of experience as a financial analyst/consultant at a reputable firm. This credibility allows you to charge premium prices. 3. Platform & Delivery (Low-Cost Start): * Use an affordable LMS (Learning Management System) like Teachable, Thinkific, or a high-end WordPress plugin for hosting the content and managing payments. * Course Structure: Focus on case studies and downloadable templates. Each lesson should end with a real-world problem for the student to solve using the provided Excel files. 4. Marketing: Target LinkedIn groups for financial analysts, CA students, and MBA programs. Run targeted ads on LinkedIn mentioning specific high-value skills (like "DCF Valuation in Excel") that your course teaches. Offer a verifiable certificate of completion that analysts can showcase on their LinkedIn profile.