how to use ltk creator?

Like To Know It (LTK) is an app where select content creators like influencers, bloggers, and vloggers can post shoppable photos and videos. Each post includes a “SHOP THE PIC” section below the photo/video that includes mini pictures of the individual products shown. App users can easily shop look and “like” images and individual products from creators they follow within the app.

Wondering more about how Like To Know It works and how best to use it? Read on to learn all about using LTK to shop for your favorite influencers’ faves!

LIKEtoKNOW.it (LTK) is a shopping discovery app that allows consumers to shop for the clothes, makeup, home decor, and other products shown in their favorite influencer’s photos and videos. App users can view posts from influencers they follow within the app, and can also use the app to shop screenshots they’ve taken while on Instagram, Pinterest, Twitter, and Snapchat (as long as that influencer has posted the exact same photo within the LIKEtoKNOW.it app). There are over 6 million active users on the LTK app.

LIKEtoKNOW.it app users can “like” an influencer’s image by clicking the main photo-heart icon overlaid on the post, or they can “like” individual products by clicking the heart icon on the mini product photos shown below. A user’s “liked” posts are saved to the “My Likes” tab of the app, while the individually “liked” products are saved to the “Collections” tab of the app. Your “likes” can also be received periodically via email.

LIKEtoKNOW.it is the flagship app of a fashion-tech company called rewardStyle founded by fashion blogger Amber Venz Box. The rewardStyle platform connects invited influencers/bloggers/creators with top-tier retailers and brands. Influencers who share product images and links can then be compensated by the retailer with a small commission percentage of the price of items purchased by the app user, complete with shoppable, trackable links so that the influencer gets paid out.

There are over 5000 retailers who list all their products with rewardStyle and their app LIKEtoKNOWit (LTK). While the app started with mainly clothing retailers, it now includes retailers from all major lifestyle industries. The giant database of products within Like To Know It means that influencers are free to promote the products they actually use rather than being limited to promoting brands that approach and hire them.

See main LTK shopping categories and info about the “Discover” tab here: LTK: A Social Shopping App Curated By Top Content Creators

You can get the LTK (Like To Know It) app from the app store on both iPhone and Android devices:

Once you’ve downloaded the app, take a few moments to make a free account. It takes less than a minute, and once you’ve got an account, you can use all the features of the app (like saving your faves to folders and following influencers!).

You can follow me here on the LTK app: https://www.shopltk.com/explore/maryjane

Like To Know It works as a social media app where each post is shoppable. App users can shop directly from their favorite creator’s LTK shop, where the influencer has curated items together from across multiple brands. Influencers are invited to post photos and videos, and can also include mini photos and links to the products shown in their imagery. The main photo/video in the post looks just like it would in Instagram, Snapchat, or Pinterest, but there are clickable products shown below the main post.

App users simply download the LIKEtoKNOW.it app and create a free account to start using Like To Know It. Then you can follow your favorite influencers and shop their photos and videos! You can move around within the app using the navigation bar shown along the bottom of the screen.

The first icon in the navigation bar is for the “Home” tab (it looks like a little house). The second icon is for the “My Likes” tab (it looks like a stack of two polaroid photos with a heart on the top one). The third icon is for “Collections” (it looks like an angular heart). The fourth icon is for “Search” (it looks like a magnifying glass).

Influencer posts can be accessed from either the Home tab or the Search tab. The Home tab is the best place to see posts from influencers that you follow, as well as to browse “Suggested” influencers. The Search tab is the best place to find specific influencers and then follow them.

Posts that you’ve “liked” show up in the “My Likes” tab (the icon with the stack of polaroids). The My Likes tab also shows any social media photos from your iPhone’s “screenshots” album that were also posted by the influencer on LIKEtoKNOW.it. Individual products that you’ve “liked” show up in the “Collections” tab (the simple heart icon). They’ll automatically go into the “Your Favorite Products” collection, but you can make additional new collections to organize your liked items.

Here are some suggested steps to use the Like To Know It app effectively:

The easiest way to follow someone on Like To Know It is to search for them within the app. Here’s how to follow someone in the Like To Know It app:

It’s easiest to follow someone on LTK if you know their profile user name, but it can also work if you search their given/real name or their area of content creation. Lots of influencers share their LTK usernames on their social media profiles or blogs too, so always check there if you’re having trouble finding someone you want to follow!

Wondering who to follow on Like To Know It? Here is a big list of influencers of all different types to choose from. The easiest way to follow them is simply to search for them within the app (find the tiny magnifying glass icon on the bottom bar) and click FOLLOW!

Any screenshot in your phone’s camera roll that’s an exact match to a photo on LikeToKnowIt will show up in the “My Likes” tab of the Like To Know It app. It’s so cool! You can find the “My Likes” tab in LikeToKnowIt by clicking on the icon in the bottom bar that looks like a tiny stack of polaroid photos with a heart.

If your screenshots aren’t showing up in your LTK “My Likes”, try checking these help articles: https://help.liketoknow.it/hc/en-us/categories/360002827194-Troubleshooting

The best way to use Like To Know It on Instagram is to take a screenshot of any influencer’s post that you’d like to refer to later within the LIKEtoKNOW.it app. While you’re using Instagram, screenshot the post you like so it will be saved to your phone’s camera roll. Then when you exit Instagram and go into LIKEtoKNOW.it, the post will auto-magically appear in your “My Likes” tab. Then you can “like” any individual products in the post to save them to your “Collections” of fun products.

It’s important to note that not all influencers use LIKEtoKNOW.it, and even influencers who do have active LIKEtoKNOW.it profiles may not make all of their Instagram/Snapchat/Pinterest images “enabled” for shopping within the LIKEtoKNOW.it app. For a screenshot taken on Instagram to appear in your My Likes section, the influencer must have posted the exact same photo within both LIKEtoKNOW.it and Instagram so the images can “match”.

There are a few clues to look for within Instagram that can tell you whether an image is enabled as a shoppable post in the LIKEtoKNOW.it app:

Even one of these signs/clues on an Instagram post means that it’s probably shoppable within the LIKEtoKNOW.it app. An Instagram post doesn’t need to have all of those different LTK things included to be an LTK-enabled post. Take a screenshot on Instagram and then check your LTK app to see if it appears! You can also simply search for the individual influencer with the LTK app and look for that same photo in their LTK feed.

Like To Know It is easy to use on Pinterest. You can either shop LTK-enabled posts from inside Pinterest or you can screenshot the Pin and it will appear in your “My Likes” within the LIKEtoKNOW.it app.

There are a few ways to recognize a Like To Know It image while you’re browsing Pinterest:

If you find an image you like on Pinterest, first save it within Pinterest to one of your boards (like your clothes board or fave products board). Then take a screenshot of the whole pin so that it also appears within the LIKEtoKNOW.it app.

You can shop LTK posts within Pinterest or you can go over to the LIKEtoKNOW.it app to shop. Within Pinterest, just click on the pin to be taken to a LIKEtoKNOWit page that shows clickable mini product images below the post imagery. Within LTK, find the screenshot in your My Likes tab and then shop for the individual products or save them to your “Collections” for later.

While there is no complete web-browser version of the LIKEtoKNOW.it app, it is possible to view influencer posts within a browser like Safari or Chrome. There is currently no search function in the web browser, but you can find each influencer’s recent posts by typing “https://www.liketoknow.it/” and then adding their username at the end of the URL.

Here is the web browser home page for LIKE to KNOW it (LTK): https://www.shopltk.com/home

To see who you follow on Like To Know It, find the Settings/Menu area of the app. You can access it from the little icon on the nav menu that looks like three parallel stacked lines. Once you’ve found the menu, scroll down to “Following” and click it.

Inside this “Following” page, you can see a big list of all the influencers you follow. These are the influencers whose posts show up in the “Following” feed within the “Home” tab of your app. You can unfollow influencers from the “Following” list that’s shown within the Menu/Settings.

Bloggers can get paid for using LIKEtoKNOWit, but they also might not earn any money by using the app. Bloggers are generally not paid simply for posting imagery on the app. Most are only paid by LIKEtoKNOWit/RewardStyle if other app users click on the mini product images below their posts and then go on to actually make a purchase.

If you’ve found a product because it was recommended by an LTK influencer, you can increase the chances that they get paid a little commission on your purchase if you like. When you’re ready to buy the product, go to the LIKEtoKNOW.it app and find the influencer’s post. Then click the product link that’s right under the influencer’s post.

The links in the LTK post are traceable to the influencer. Using those links ensures that your fave influencer will get paid for their recommendation. The cost to the buyer remains the same. If you just google the product in a web browser, the influencer won’t get paid.

To post on Like To Know It, you must be invited to join the rewardStyle influencer network. The rewardStyle recruitment reps are always looking for new influencers. You can also have an influencer friend refer you or you can apply to be a rewardStyle influencer.

Once you’re accepted into the network, you can set up a rewardStyle account and become an LTK Creator. Then you will have access to the exclusive “influencer” portion of the LIKEtoKNOW.it app…. meaning you’ll be able to post your own images and videos on LTK!

LTK is how many bloggers generate income, since it allows bloggers to make a small commission when someone purchases an item using their link. These links are called affiliate links. As a shopper, you don’t pay anything more than the normal price, but many brands have agreed to give a blogger a small cut of the profit (via LTK) since brands understand that bloggers help drive sales.

I’ve been using LikeToKnow.It for about 5 years (this photo is the oldest post I can find on my LTK). And I currently post 4+ times a day on my profile. I share details about what I’m wearing, what makeup I’m using, home decor, and more. And each time I get a DM on social media asking for a link to something, I almost ALWAYS send a link to a post in LikeToKnow.It since I share sizing details and promo codes in there!

Even though LTK is used widely by bloggers and shoppers, many people still don’t have accounts on LTK or don’t know how to use it in general. That’s what I’m sharing in this post (and in this reel!). I’m also going to explain how to use LikeToKnow.It as a blogger or influencer, since shoppers and creators/bloggers have difference experiences with LTK.

Whether you’re using LikeToKnow.It as a shopper or a creator, I’ll answer all of the how-to’s below. Keep reading!

First I’ll outline how to use LTK as a blogger. If you’re looking for how-to’s as a shopper, scroll down a tad.

As I mentioned above, using LTK as a blogger or creator is different than using it as a shopper. And while many bloggers also use LikeToKnowIt for their personal shopping (I sure do), there are some key differences for creators which I’ll address in this section.

The first thing you should know is that in order to sign up with LTK, you must be referred by a current user, or add your email to the bottom of this page if you do not have a friend who’s using LTK. LikeToKnow.It is an invite-only platform for influencers, so you cannot apply unless you are invited to do so. Once you’ve been referred, you will receive an email with an application.

Next, complete the application and wait. Applications can take a few weeks for approval, so don’t fret if you don’t hear back quickly. While I don’t know all of the criteria to being approved on LTK (and they don’t share a ton of information on this), I do know that you CAN apply multiple times if you’re denied on your first attempt. The requirements that LTK does list for applicants are:

You do NOT have to have your own website or tons of social media channels to apply. Just an Instagram account is fine, as long as the other criteria above are met.

LikeToKnow.It has becoming slightly more inclusive in recent years as they’ve grown. However, they do not accept everyone’s application. I’d encourage you to share links, recommendations, and the content you’d plan to share with LTK, anyway. The more that LikeToKnow.It can tell you’re a good fit for their platform, the better your chance of approval.

Yes, there’s a separate app for creators. When searching on the App store, you’ll see an app with a black background and one with a white background. Download both, since you’ll want to use LTK as a shopper and see your profile from a user’s perspective (one the white app) as well. This app used to be the RS app, but now it’s called the LTK Creator app.

To create a post, you’ll use the LTK Creator App (black background) and click the (+) button in the bottom right corner. You’ll add and image from your camera roll, draft a caption, and then link products in the post. I’ll explain how to find products to link and how to write engaging captions below.

Once you’ve drafted your post, either publish immediately, save as a draft, or schedule to post later.

There are two ways to generate links for LTK. The first (and this is my preference) is with the desktop Product Links browser plug-in. Learn how to install it here. When you’re shopping online, you can click this button in your browser, and then save the product to your LTK folder.

To stay organized, I’ve created folders for all sorts of categories so that I can easily find what I’m looking for later.

The other way to generate a link is through the LTK Creator app.

2. From the product links tab on the app, you can search for the brand or retailer. Then navigate to the correct product on the retailer’s page.

3. Select the link icon for a second time, on the bottom right of your screen. Then save the item to your LTK folder.

Now you’re ready to add this product to your post. Feel free to add up to 16 products to each post, and make sure to tag them as exact or similar for the ease of your followers.

When you draft your caption for an LTK post, a few best practices are:

LikeToKnow.It uses an algorithm that allows a user to search for a specific item such as “white shirt”. If your post uses the word “white shirt” in the caption, the chances of your post being shown to the user is higher.

After publishing your post to LTK, you’ll have the option to copy a link to the post, the caption, or a promo package. If you’re posting the image on your Instagram feed, you’ll want to copy the promo package and paste it into the bottom of your caption on social media. This allows users to screenshot your photo, which will alert them that the image is available to shop on their LTK app.

If you’re sharing a photo to your Instagram stories, copy the post link and paste that into a link sticker.

This topic is a little more specific because it requires widgets and website code. For more information on this topic, search through the LTK Resource Center. This page explains the different widgets such as the “shop my instagram” widget and how to use them. In general, you can hyperlink copy within a blog post and use a direct link from products you saved to your LTK folders.

There are lots of options for creatively displaying your lists, so make sure to do a little research!

I’ve had amazing experiences with my LTK account managers. For a few years, I felt like there was constant turnaround with my account managers, but recently I’ve been working with the same woman for the majority of the last year. She’s incredibly helpful, encouraging, and working towards my success all the time. I have monthly calls with her to discuss my analytics, talk about a game-plan for the next month, plan for sales, or get feedback on the content I’m publishing. She’s helped connect me to brands for partnerships as well.

I cannot say enough great things about our account rep, Annie!

Now let’s get into how to use LikeToKnow.It as a shopper. LTK is very similar to a social media platform where you choose who to follow. From the app, you can follow creators, get notified when they post, save items to lists, search for specific products, and shop directly from the app.

First, you’ll download the LTK app with a white background. When the app loads, you’ll be promoted to create an account. Use an email that you check regularly in order to take advantage of all the perks of the LTK app like sale notifications.

Navigate to the home page on your LTK app (bottom left corner). From there, search for the name of the influencers you love. When you find the right blogger’s profile, follow their account to see their future posts. Search “terilynadams” to follow me:)

From your favorite influencer’s page, scroll through their posts. When you find something you’re interested in, click the product photo (small icon below the image) of the product. See the shorts and blouse product images below my mirror selfie.

From an influencer’s profile, it’s super easy to look for a specific item. Let’s say you’re looking for an outfit that I wore to a wedding. In the search bar on my home page, search “wedding” or something related. LTK will filter through my content, search for related posts, and show those to you.

Choose to shop immediately, favorite the item for later, or add them to a wishlist. One of the best features that LTK offers is push notifications. When you favorite a product, you’ll get a notification from the app whenever that item goes on sale! I love that I get these notifications without having to open the app.

This is the reason you’ll want to connect your real email address. I get emails sent straight to my inbox when the price drops for a product on my list.

You can search for a specific product the same way that you can search for a blogger. For example, let’s search “Easter dress”. The app will populate relevant posts, and you can shop from there.

I am a HUGE fan of both sides of LikeToKnow.It. As a shopper, it takes so much of the guesswork out of shopping. I don’t love to shop (shocking, I know!). But I do love to wear cute clothes. I find so many things from the LTK app that would’ve taken lots of digging on my end without the app.

I also love that I can find a blogger’s outfit almost immediately if I love something she is wearing. If you’ve ever thought to yourself “I HAVE to know where that’s from,” you’ll love using LTK. 95% of the time I’m able to to find it on their profile. I really appreciate the auto-follow feature that automatically follows an influencer if I click their link on Instagram. Then I can find their content later when I’m ready to shop, and it helps me discover new-to-me bloggers.

I love the price-drop alerts. I have an ever-growing list of favorite products on my app. And I’m always grateful for the notification that lets me know when things are on sale. I feel like it’s rare for an app to SAVE you money, but this one does!

One of my least favorite things about social media is that it’s a huge time-sucker. I hate scrolling aimlessly and wasting chunks of my day. But I don’t feel like I have the same experience with LikeToKnow.it. I usually end up on the app when I’m looking for something specific or saw a blogger post something I loved on their social media. I rarely scroll on the app just for fun. It’s practical, and I love that.

As a blogger, my income comes through multiple streams (I shared more about what it’s like to be a blogger in this IGTV), and LikeToKnow.It is a main source! When you shop using the links I share, I make a small commission, maybe $3 on a $55 top. It’s a small percentage, which is why each and every purchase means so much. As more people use the links I share, I’m able to make an income and help provide for my family.

Bloggers are required to disclose when we’re getting paid, so you should be able to tell when a link is going to generate them money. If this is the case, I really encourage you to support them if you were already planning to purchase the item, especially since it’s at no cost to you.

I’m a fan. A pretty big one, actually. I hope LikeToKnow.It will continue to grow and that more brands will join the platform (looking at you Oiselle Running Gear ;))

Let me know if you have any questions in the comments below, and I hope you find some new favorite products from LTK!

Shop my current favorites via this LTK widget 🙂

• Step 1: Apply to be a LTK Creator here.
• Step 2: Login to creator.shopltk.com.
• Step 3: Download the LTK Creator iOS app.
• Step 4: Create a post - add products & a descriptive caption.
• Step 5: Promote your LTK post on social.

LTK, the world’s largest Creator Commerce™ platform, was founded by a Creator, for Creators.

Our Creators are more than influencers—they’re successful brands and are at the center of the LTK mission. They authentically inspire shoppers and drive Creator Commerce™ with their original curated content. When you join the LTK community, you get unrivaled access to brand partnerships, innovative technology, data-driven growth consulting, and tools for global distribution.

There’s no time like the present, so let’s dive into how you can start building your brand as an LTK Creator:

Step 1: Apply to be a LTK Creator here

Step 2: Login to creator.shopltk.com

Step 3: Download the LTK Creator iOS app

Step 4: Create a post - add products & a descriptive caption

Step 5: Promote your LTK post on social

Step 6: Set up your LTK Shop in the LTK Creator App: bio, profile image & header image

Step 7: Add your Shop URL (shopltk.com/explore/LTKusername) into your social bios

If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200K top-tier Creators, 6K Brands across 100 countries, and 8M monthly in-app LTK Shoppers.

How to leverage your own LTK Shop, a Creator’s digital storefront:

Discover more about LTK and our community of Creators.

LTK Creators share advice for aspiring influencers

“Stay committed to the process and find your own voice. LTK is a platform and community where you get as much as you put into it (and so much more). Invest time in understanding your LTK Analytics to see what items and brands are resonating with your audience.” —Jennifer, @jenniferlake

Just dive in! Progress over perfection. You don't have to know everything to get started. You will get better, it will get easier. Just get started, be authentic and put yourself out there. Linking collages is a great way to earn without actually having to shop for the exact pieces. This is especially helpful for beginners, who may feel they need to do a lot of shopping to be a Creator. My product collages perform just as well as the content where I'm actually wearing items.” —Alison, @_getyourprettyon

“It may seem intimidating to take the first step  but my best advice is to go for it! I could have never imagined the possibilities or imagined the business I would create in just a few years! And it all started from applying to be a LTK Creator! You’ll never know if you don’t try!” —Andrea, @lifeoncedarlane

LTK: The app where your followers can follow you and shop your content. It is also the company’s name at large.

LTK Creator: The app where you, the influencer, can track your sales, commission, posts’ analytics, and generate affiliate links.

*You can post LTK posts on either the LTK app or the LTK Creator app. Whatever suits your fancy.*

LTK desktop: I use this term to refer to LTK’s website.

LTK Shop: This is your “feed” or your profile on LTK consisting of all your posts.

Affiliate Link: An affiliate link is a unique, trackable link that’s specific to you. If you post an affiliate link for a product, and a user clicks on it and makes a purchase, that sale will be tracked back to you and you will make a commission from the sale you brought in.

Commission: A commission is a portion of a sale that a brand pays you for bringing in that sale.

Commission Rate: A commission rate is a percentage you make off of the sale you brought in. A common commission rate you’ll see a lot of is 10% commission. This means, if you sell a $100 product, you will make a $10 commission.

Link Ninja: Link Ninja is an LTK browser extension that enables you to generate affiliate links instantly on supported brand websites. It is also located within the LTK Creator app to generate affiliate links on the go.

Supported Brands: While LTK is partnered with a ton of brands you can make affiliate links from, you might run into some brands that aren’t supported partners. When you click on your Link Ninja extension button on a website that is not supported by LTK, it will show you an error message, “This site is not eligible.”

As an influencer, your audience will naturally ask you “OMG where’d you get that?” and they will do so often. What’s great about having an LTK Shop is that it is a central hub for your followers to go to in order to shop your content.

Often, I receive messages like “Ahh I’m so sorry to bother you but where is ___ from?” First off, you are never bothering me when you ask where something is from! Part of my job is to answer those questions with precision to help you. And I love helping you. So ask away!

But for the followers who don’t want to be poppin’ in your DMs every day to ask where something is from, they know they can rely on that content being posted on LTK and just immediately go there to find what they’re looking for.

Not only is your LTK Shop beneficial for your followers to shop your content, but it’s also beneficial for you to make a commission off the sales you bring in.

You could just answer your followers’ questions by stating the brand of the product, or you can do that plus include an affiliate link to benefit from the sale you may influence. Get that monayyy honaayyy!