How to use social media (like Instagram/WhatsApp) to market a home-based artisanal bakery to the local community?

Marketing a home-based artisanal bakery locally through social media can be highly effective, as people love supporting small businesses with a personal touch.1. Set Up Your Profiles - Create Instagram and Facebook business accounts with your bakery name and logo. - Use WhatsApp Business to handle orders, share catalogs, and communicate with customers.2. Showcase Your Products - Post high-quality photos and videos of cakes, breads, pastries, and seasonal specials. - Highlight behind-the-scenes shots to make your audience feel connected. - Use Instagram Stories and Reels to increase engagement.3. Engage Your Community - Create WhatsApp groups for local customers to share new products and offers. - Offer limited-time promotions and discounts for first-time buyers. - Encourage customers to post their orders and tag your bakery.4. Collaborate & Network - Partner with local cafes, events, or schools for catering opportunities. - Participate in local fairs or farmers’ markets and share coverage on social media.5. Consistency & Branding - Post regularly, maintain a consistent visual theme, and respond promptly to messages. - Use hashtags relevant to your city or neighborhood to increase reach.6. Feedback & Improvement - Encourage reviews and testimonials to build credibility. - Adapt your menu based on customer preferences and trends.With consistent posting, community engagement, and high-quality products, social media can become your most powerful marketing tool for a home-based bakery.