Is affiliate marketing still profitable in 2025 or has it become saturated?

Yes, affiliate marketing is still profitable. The industry grows every year. Even though competition is high, new products and niches keep appearing. If you target the right audience, you can still succeed.

Affiliate marketing is not dead. For example, AI tools, new SaaS platforms, and trending gadgets are fresh markets. People always want reviews before buying. So, as long as there are products, affiliate marketing will exist.

I feel it is more competitive now. In 2010s, it was easier. Today, almost everyone is trying. But if you focus on trust-building and not just spamming links, you can survive. Saturation just means you need better strategies.

No, I think it’s oversaturated in some niches like weight loss or finance. Newcomers may find it very tough. But micro-niches like eco-friendly products or regional services still have less competition.