Is building a personal brand important in affiliate marketing?

I used to run anonymous niche sites. They worked but not as well. When I put my face and name out there, conversions doubled. Personal brand builds authority and long-term trust in affiliate marketing.

Not always necessary. Some affiliate marketers prefer to stay anonymous and still make money. But if you want to scale with social media and email, a personal brand helps a lot.

Yes, personal brand is very important. People trust people, not faceless websites. If you have a strong personal brand, your affiliate recommendations will convert better.