Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The term 'marketing mix' is a mix of marketing strategy. The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product,. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". The 4Ps of marketing is a model for enhancing the components of your " marketing mix" – the way in which you take a new product or service to market. Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix.