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The most primitive version was born with language, and it indicated where it was better to hunt or gather fruit.

Word of mouth advertising has had a huge impact on brands. According to a study, consumers trust a recommendation from someone close more than the advertising created by brands. Word of mouth is a very powerful weapon.

The internet revolution changed the way markets communicate.

People influence others through opinions, forums, user-generated content, and social channels online. The opinions written on the internet by other people are used to rate hotels and restaurants on the site.

People can speak well of your brand, but they can also speak badly and the impact is the same.

It's important to know the importance of this type of advertising so that you can get the most out of it and ensure that your brand is strong and positive in your market.

Knowing who your customers are is the first step in a marketing campaign. The more specific you are in your market, the more chances you have to create an active and loyal relationship. Know what problem each segment has and how to solve it.

Regardless of the size of your business, defining your company's mission, vision and values always gives a guide to where to act.

Make sure your product does the job your customers want it to do, based on what you've discovered from them. Good word of mouth advertising is dependent on customer satisfaction.

You must create a relationship with your customers. Understand how they like to be spoken to, what kind of sense of humor they have, and what interests they have if your business is primarily physical.

If your business is digital, you can find out how much time they spend online, what social networks they use, and so on.

From this, create content on social networks that creates conversation, that stimulates your market, that reacts, and that gives its opinion. A good consumer experience and a good experience that reminds them of your brand can have a great impact on the market, as well as generating free publicity for your business, to the extent that it is.

10 years ago, the term influencer began to gain strength. Those people who give a voice to a brand on social networks are referred to as the voice and face of the brand. People respond better to a recommendation than to an advertisement of the brand, so the idea of an influencer is to speak well publicly about your product or service.

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