Shagun Sankaran

The proposed premium residential twin towers with space for commercial activities were built by real estate developer Supertech Group after approvals from the New Okhla Industrial Development Authority (NOIDA), popularly referred to as the Noida Authority, which was constituted under the UP Industrial Development Act and functions under the state government.

2004: Supertech gets land allotted for developing a group housing project by Noida Authority in city's Sector 93A after which work started on 'Emerald Court' society.

2005: Building plan for Emerald Court approved by Noida Authority. Permission to construct 14 residential towers of 10 floors.

2006: Supertech seeks more land for the project and gets approval from Noida Authority. Building plan amended to accommodate one more residential tower – total 15 now. Aster 1 to 8, Aspire 1 to 4 and Emperor 1 to 3.

2009: Developer gets building plan revised once again. Adds two more towers — Apex and Ceyane — with 24 floors and immediately begins construction. Some residents object to it, citing violation of building norms. Just about 40-50 residents were living in Emerald Court at the time.

2012: Developer revised building plan to increase number of floors to 40 in Apex and Ceyane as construction continued full swing.

December 2012: Emerald Court residents' association moves Allahabad High Court. Cite lack of residents' consent for new towers within same housing complex, violation of rules like minimum 16 metre distance between buildings and the new construction coming up in area marked for green space.

2014: Allahabad High Court orders demolition of twin towers. Pulls up Noida Authority for collusion with developer. Construction work stops at site.

May 2014: Supertech moves Supreme Court seeking relief and states all approvals taken.  August 31, 2021: Supreme Court orders demolition within three months, observing violation of building norms in collusion with local officials. Remarks that illegal construction has to be dealt with strictly to ensure compliance with the rule of law.

February 2022: Noida Authority informs Supreme Court demolition to take place on May 22.

May 17, 2022: Supreme Court extends demolition deadline to August 28.

August 28, 2022: Twin towers demolished. The Emerald Court housing complex developed by Supertech with 15 towers has around 650 flats. If permitted, the demolished Apex and Ceyane towers would have added 915 more flats and 21 shops within the same housing complex and that too in violation of building norms.

In this article, you’ll learn what Google ads are, how Google ads work, and why you should run your own Google ads.

🧑🏾‍💻 Already have an account? Try our Free Google Ads Grader!

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.

Below is an example of a Google SERP containing ads. There are two sections of paid results: one above the nonpaid or organic results, and one below.

As mentioned above, you can also run display campaigns which appear on the Google Display Network—an extensive collection of outside, third-party websites that have agreed to serve Google ads. Google Display ads can be in text, image, video, or rich media format, and can be targeted differently—such as through audiences and remarketing

Google shopping ads appear on both the regular SERP and in the shopping tab. These ads operate differently from regular search ads, since you can’t target keywords. Instead, you maintain a detailed catalog of your products and Google will match them to searches. You can, however, tell Google which keywords you don’t want your ads to appear for.

Since Google owns it, YouTube advertising is done through Google Ads. You can create video, text, or display ads that appear during and before videos and elsewhere on the platform. YouTube ad targeting operates similarly to display targeting.

Google Ads is focused around keywords, the words that people are most likely to use when searching for their product. When advertisers create a Google Ads search campaign, they create ad with a specific offer and choose a list of keywords to target that are relevant to the offer. When someone searches on Google (also known as a query), Google will check to see if any advertisers are bidding on keywords relevant to that search. If there are, ads will appear on that SERP.

How does Google decide which ads to show? Enter: the Google Ads auction.

View the full auction infographic here.

We explain, in full, how the Google Ads auction works here, but we’ll pare it down for a quick version. If, when someone searches on Google, advertisers are bidding on keywords relevant to the query, Google will enter all keywords into the auction that it deems relevant—one per account.

It will first give each keyword a Quality Score from 1-10, based on its relevance to the query and other factors. Then, it will give each keyword an Ad Rank score by multiplying its Quality Score by the corresponding advertiser’s maximum bid. The ads with the highest Ad Rank scores are the ones that show.

To “win” the Google Ads auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning. The following factors (among others) affect your Quality Score:

There are also overall benefits to having a high quality score:

For more information, refer to this infographic to better understand how the Google Ads auction works.

📗 Free guide >> Hacking Google Ads: One Weird Trick That Could Save You Thousands

The cost of Google Ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more.

In the US, the average cost per click for Google search ads across all industries is $2.32. In other countries, average costs for Google Ads are often much lower.

There you have it! Google Ads, explained.

To maximize the impact of your Google Ads ads and campaigns, you need to know which campaigns work for your business and where to make improvements. WordStream’s Free Google Ads Performance Grader can help you do exactly that.

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Hmm, I don't know anything at all about Python, but it looks to me like you are not iterating through all the lines of the file for the search string entered.

Typically, you need to do something like this:

enter search string"open file"if file has data"   start loop"     get next line of file"     search the line for your string and do something""   Exit loop if line was end of file

So for your code:

jargon = open("jargonFile.txt","r")"searchPhrase = raw_input("Enter the search phrase: ")"while searchPhrase != "":"    <      <        result = jargon.readline().find(searchPhrase)"        if result == -1:"            print "Cannot find this term.""        else:"            print result"      <   searchPhrase = raw_input("Enter the search phrase: ")"jargon.close()

Cool, did a little research on the page DNS provided and Python happens to have the "with" keyword. Example:

with open("hello.txt") as f:"    for line in f:"        print line

So another form of your code could be:

searchPhrase = raw_input("Enter the search phrase: ")"while searchPhrase != "":"    with open("jargonFile.txt") as f:"        for line in f:"           result = line.find(searchPhrase)"           if result == -1:"              print "Cannot find this term.""           else:"              print result"    searchPhrase = raw_input("Enter the search phrase: ")

Note that "with" automatically closes the file when you're done.

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