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The ecommerce giant’s global “TNF” streaming coverage kicks off this week, featuring the Chicago Bears hosting Tom Brady and the Tampa Bay Buccaneers on Thursday, Oct. 8, at 8:20 p.m. ET (also available on Fox and NFL Network in the U.S.). Amazon again is making “Thursday Night Football” available to stream on Twitch — for free to anyone.
It’s the fourth year that Amazon is live-streaming “TNF.” Amazon earlier this year clinched a three-year extension on the “TNF” digital games package (through 2022), scoring an additional single exclusive late-season NFL game for each season.
The Amazon-exclusive NFL game hasn’t been set yet, but it will be in November or December and in 2020 it will be a Saturday game. In keeping with the NFL’s practice of making games available to home-market fans on free, over-the-air television, the Amazon-exclusive game also will be on local TV in the participating teams’ home markets.
Amazon’s “Thursday Night Football” games and related programming are available virtually everywhere in the world (in more than 240 countries and territories), to both Prime Video members and Twitch users.
“We believe we are in the middle of a big change in sports viewing,” said Marie Donoghue, VP of global sports video at Amazon, who is a former longtime ESPN exec. “Consumption is switching to mobile and OTT [over-the-top streaming].” She added, “My job is pretty easy: I just have to find out how to use sports to make Prime membership more valuable for our customers.”
Here’s a rundown of what Amazon has planned for the 2020 run of “Thursday Night Football”:
Meanwhile, “TNF” will again be available on the Prime Video Twitch channel as well as via a handful of co-streamers, who will provide their own commentary for the games. “TNF on Twitch” allows viewers to interact with the content through additional features including live chat, custom extensions with stats and polls, and custom emotes.
Overall, “The goal is to give fans the experience they want,” Donoghue said. “We literally do start with the customer and work our way backward. Our hope and goal is that every customer find their best experience.”
With the exception of the one Amazon exclusive game, “TNF” games also are available on NFL, Fox and Fox Deportes digital properties, on mobile via NFL team properties (for their respective games), and via Verizon Media’s Yahoo Sports on mobile.
Here is the current Amazon “Thursday Night Football” streaming lineup (with the exclusive Saturday game still TBA):
Pictured above: Hannah Storm (l.) and Andrea Kremer, announcers for Amazon “Thursday Night Football”
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