Andaleb Wahab

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A cover or covering letter is a brief, single-page document that accompanies your CV when you apply for a job.

Its purpose is to introduce yourself and to highlight your key skills, particularly those that are relevant to the job you are applying for. It’s your chance to showcase both your personality and suitability.

It’s important to remember that the cover letter is independent of your CV – in other words, it shouldn’t be just the same information presented differently. It needs to position you as the right person for the job by highlighting skills that you have that are essential for the role. For this reason, your cover letter should be tailored to every application.

Some recruiters will receive hundreds or even thousands of applications for a role, so your cover letter is your chance to stand out from the crowd and it’s an essential component of the application process.

Download our cover letter template

“Failing to plan is planning to fail” is a saying attributed to Benjamin Franklin, and it’s true. Planning is key to the success of any endeavour, and it’s certainly true for your cover letter and your CV.

These are the important things you should research before you begin writing your cover letter:

Building up a good body of information about both the company and its industry will help you tailor your cover letter for each company you apply to. It also shows your passion for the job and sector.

Every cover letter you write should be tailored to the specific job role or company you’re applying for, but there is a basic format to follow for every cover letter:

Brief, probably less than one side of A4 – 250-300 words maximum.

A cover letter is important but remember, it’s an accompaniment to your CV, not your actual CV.

Just like your CV, every cover letter you submit should be written to match the job role you are applying for, and it should be comprehensive and, if possible, personalised:

You should also avoid tired and clichéd buzzwords.

This is possibly the most vital aspect of the cover letter. If you don’t take the opportunity to state that you have the necessary skills and experience, you may as well not bother!

Detail your skills and provide examples of how you have used them in the past to succeed in your own goals and those of the company you were working for. Mirror some of the phrases used in the job requirements list.

You will most likely need to use different skills and examples for each cover letter, as each job role will require different skills and abilities.

A bit like your Personal Profile, your cover letter is your chance to sell yourself to the people doing the hiring. There are several good ways to sell yourself, and having done your research, they should be easy to include:

These days it’s unusual for cover letters or CVs to be sent as physical copies, but digital correspondence should still be written in formal business language.

There are several ways to format a business letter, but these are the elements you must include:

Here’s how it might look:

The position you are interested in and why you are applying for it – a brief introductory passage that covers three things:

Something like:

This paragraph should be all about you and detail the skills you possess that are relevant to the role, particularly those that have been identified in the job advert or description. Be careful not to reproduce your CV. Mirror phrases and skills that are mentioned in the job advert or description.

This is where you can demonstrate the research that you did before applying. Show that you know what sector they operate in and what they do, and demonstrate why you wish to work there, how you could make a difference, and how you align with the company’s ideals, culture and core values.

In short: show that you’re the perfect candidate!

Your cover letter, the masterpiece that it now is, should end with a clear call to action. You want to secure an interview for this position, so mention that and let them know when you’re available for a callback or contact to arrange it. Don’t be demanding, just be confident and clear. If you plan to follow up with a phone call, then let them know. If you’re not comfortable doing this then end your letter with:

Thank them for taking the time to read your letter, and sign off with:

Download our cover letter template

Have you noticed a company that you’d really like to work for, but they’re not currently advertising any open positions? In this case, a ‘cold-contact cover letter‘ makes a great speculative application letter. Here’s what to include in that cover letter:

Remember, each speculative cover letter should be unique.

Because you are almost always going to be sending your cover letter online, we recommend that you attach it to your email in a .pdf format. This way, any computer will be able to view the file, and all your formatting will be preserved.

If you need to send your cover letter as the actual body text of your email, your approach will need to be slightly different. First, make sure you format the subject line of your email like so:

If you were given a reference number, include that in the subject line as well. Once you’ve done that, it’s time to think about the layout of your letter. The paragraphs can be the same as an original cover letter, but you can remove the addresses, date and signature.

If you’re applying for a job via a job board, you can sometimes afford to scale down your cover letter to its key components.

Check out this example cover letter:

By following these covering letter guidelines and examples you’ll be ahead of many other applicants applying for roles, and one step nearer to securing an interview.

Try to have fun with it – we wish you the best of luck!

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1. Open WhatsApp on your Android Phone or tablet.
2. On the Chats Screen, locate the conversation of the contact that you want to send the PDF file to and tap on it.
3. On the next screen, tap on the Pin icon located at the top of the screen to open WhatsApp Sharing Menu.

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