James tloubdn Hania

BNC, which launched in February 2020 right before the COVID-19 pandemic hit, will no longer deliver live programming as it plans to file for bankruptcy, according to Hair. The network will air previously recorded segments at least through the end of the month, said network officials.

“Unfortunately, due to challenging market conditions and global financial pressures, we have been unable to meet our financial goals, and the timeline afforded to us has run out,” Hair said in the memo.

The network, co-founded by J.C. Watts, Jr., positioned itself as the only 24-hour news service targeted to African-American viewers when it launched with more than 50 million viewers in February 2020. BNC’s accessibility had grown to reach more than 250 million touchpoints, with carriage deals with such distributors as DirecTV, Comcast, Spectrum, Dish Network and Verizon Fios, according to the network.

The network rebranded in 2021, changing its name to BNC while developing  a 17-hour block of live news and public affairs programming.

Also: CBS Media Ventures to Help Sell Ad Sales for Revamped BNC

Hair, the former CNN general manager who was appointed president of the network in July 2021, said in the memo that the network had just recently set an all-time viewership record this week for wall-to-wall coverage of Judge Ketanji Brown Jackson’s U.S. Supreme Court confirmation hearings.

Hair also said the network was forced to endure “painful workforce reductions at all levels of the network” in an effort to achieve the goal of a “break-even” business.

“Please know that I am very thankful for all of your hard work and deep commitment to our mission. We have differentiated ourselves, and your achievements over these last two years should be an immense source of pride that you will carry throughout the rest of your careers," Hair said.

Also: Multicultural Perspectives: Princell Hair Leads Black News Channel Through Turbulent News Cycle (Video)

Hair's full memo appears below:

A little more than two years ago, the lights on BNC’s cameras flipped on for the first time. Despite the challenges of a global pandemic, we launched a groundbreaking mission to inject positive change into a news landscape that, for far too long, had underserved and overlooked Black and Brown people.

During the past few months, we have endured very painful workforce reductions at all levels of the network as we worked to achieve our financial goal of a break-even business. This has forced all of you to do more with less, and your contributions have been remarkable.

Unfortunately, due to challenging market conditions and global financial pressures, we have been unable to meet our financial goals, and the timeline afforded to us has run out.

It’s with a broken heart that I am letting you all know that, effective immediately, BNC will cease live production and file for bankruptcy. We are saddened and disappointed by this reality and recognize the stress that this puts on you and your families.

With the nation on the verge of a social justice reckoning not seen in this country since the Civil Rights era, we’ve been hard at work building our presence in the marketplace with unprecedented speed. Through a continuous run of distribution agreements on both linear and streaming platforms, BNC’s accessibility has grown to reach more than 250 million touchpoints.

Since rebranding and relaunching the network a year ago, we have developed a 17-hour daily block of live programming and a lineup of shows that are outstanding. Every day we present stories, context and viewpoints that illuminate and celebrate the Black experience in a way that no other network has since the dawn of television.

We have hired more than 250 Black journalists and Black production personnel, and all your hard work and dedication has lifted this network to incredible heights. There have been countless wins along the way, including gavel-to-gavel coverage of several trials that gripped our community, A-list guests throughout our dayparts and exclusive coverage of The Congressional Black Caucus’ first-ever response to the President’s State of the Union address. Just this week we set an all-time viewership record for the network during wall-to-wall coverage of Judge Ketanji Brown Jackson’s U.S. Supreme Court confirmation hearings.

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