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Most store owners struggle to find their Etsy shop URL since the procedure for finding it is entirely different from most other eCommerce marketplaces.
Although the URL of your shop’s home page is the original link to your Etsy shop, most people try to avoid using it because it looks unnatural.
If you have been avoiding using that URL, you are doing the right thing as there is an easy way to find an Etsy shop’s exact URL.
You can simply get your Etsy shop’s URL by typing either of the following in your browser:
https://shopname.etsy.com
https://etsy.com/shop/shopname
Whether you are using the URL link for filling out a form or for other documentation purposes, this is your official URL.
You can also shorten it with the help of different third-party applications, but if you are using it for any official documentation purposes, you need to keep the URL the same as the one Etsy provides you.
Yes, you can change your Etsy shop’s URL.
However, you will have to change the shop’s name to change the URL.
Your shop will completely vanish from Google’s indexation once you change the URL.
This can lead to a significant reduction in your shop’s traffic and reduced sales.
This is why we don’t recommend it.
In case you are just starting out and have not had enough time to brainstorm a proper shop name, changing it is a good option.
To change your Etsy shop URL, you need to take the following steps.
Your shop’s URL will be automatically changed once the new shop name is entered and saved in the shop manager.
On the other hand, if you are looking to remove Etsy’s primary domain from your shop’s URL, you cannot do so.
Since your shop is hosted on Etsy, it will always be a subdomain of the existing domain.
The listing IDs can be found in the URL of the listing.
On Etsy, the listing URL has the format: https://etsy.com/listing/listingID.
The last part is simply the listing ID that is unique according to the shop and listing.
Since the URL is indexed on Google, Etsy keeps it completely different from other listing URLs and does not allow sellers to change it.
There is no chance of entering your targeted keywords in the URL of your listing.
Although they will be added there, the unique referral ID will completely ruin its optimization.
Referral links are a great way to make passive income with your Etsy shop.
You can refer another eCommerce seller with your referral and earn some free listing credits.
However, it comes with a condition.
The person who received a referral from you must not have received referrals from other people before.
You can find your unique referral link on your website’s home page.
This link can be used to refer via social media platforms, emails, or direct messages.
Whenever someone creates an Etsy shop using your referral, the person will be allowed to list 40 items for free.
At the same time, you will be earning some free credits as well.
Making your Etsy shop and listing appear on Google is not an easy job.
You will have to follow some optimization techniques to get the job done.
You could also opt for paid promotions.
However, following all the ranking strategies still does not guarantee your rankings on Google.
The ranking completely depends on the Google algorithm.
If you follow all the ranking techniques, there will be chances for better rankings.
Here are five easy ways to help your shop and listings appear on Google.
Keywords are the key to search engine rankings.
Whether you are trying to rank an article, a web page, an entire shop, or a single listing, you need to pay special attention to your keywords.
The importance of keywords is even more significant when it comes to eCommerce businesses.
Almost all of your new customers will be searching for relevant keywords to make their purchases.
This makes it highly important for you to find out relevant keywords for your niche.
To find relevant keywords for your Etsy shop, follow the steps below.
Spend some good quality time on your keyword search before you finalize a selection for your shop.
This is the most critical step to operating a successful Etsy store.
Once you have finalized your list of keywords, the entire listing must revolve around that particular keyword.
If it does not, there is no point in targeting that keyword.
However, targeting that particular keyword never means you should stuff keywords everywhere.
The idea, intent, and content should revolve around your targeted keyword, and you must avoid keyword stuffing.
You should target less competition if you are new on Etsy.
If you have already spent some time, you can afford to take some calculated risks to attract maximum traffic.
Targeting less competition means your targeted product must have fewer sellers selling that particular product.
However, less competition does not mean you should completely ignore the demand factor.
E-commerce business requires a good amount of research.
You need to spend proper time on product research to find products that have less competition but are in high demand.
After finding those products, you also need to ensure that your targeted keywords have lesser search queries on Etsy.
This will give you an edge when you are finally working on the Google ranking.
Relevant content is the key to your shop’s listing on Google.
Your content should address your searcher’s needs.
You can do this by creating content that revolves around purchasing intent of your searcher.
For this purpose, you need to create a copy that attracts the buyer and prompts them to act, i.e., instantly purchase that product.
Even if you get a single purchase through Google search or Google product listings, Google will start preferring you over other listings.
This will increase your rankings even more on Google.
Your title should also meet the searcher’s intent.
It should have relevant keywords at the start and terms like buy, purchase, shop, etc. must be included as well.
To create better content, here are some things you should be aware of:
Ask these questions to get more insight into these driving factors.
These questions will give you a better understanding of your ideal customer profile.
Once you have narrowed down these factors, you should create content revolving around it.
Remember, content creation is the single most crucial factor in ranking on Google.
You should spend a lot of time and be accurate with it.
Ratings are an important ranking factor for ranking on Etsy and Google.
You should pay special attention to your customer’s satisfaction.
This will play an essential part in your Google ranking.
If you are new on Etsy, you can do the following things to help you gain good ratings.
Good ratings also bring more customers from Etsy itself.
People prefer purchasing from trustable sellers who have a track record of satisfied customers.
However, if you already have established rankings, you don’t really need these tips, but they can be a nice reminder.
Always make sure you are providing good quality products.
This will help you build a long-term relationship with your customers, and you will have a portfolio of good reviews to show off.
If your listings are not ranking on Google even after following all the optimization techniques, promoting is another option you can consider.
Promoting your shop means you will be paying a particular amount to Google/Etsy to improve your shop’s visibility on Google.
This promotion will be based on your targeted keywords and also the budget you have in mind.
To get your listing promoted on Google, you need to take the following steps.
You will only see this link if your listing follows Google merchant’s policies.
Once you have successfully syndicated the product listing, your listing will be promoted to the top of Google product ads.
Yes, you can add your personal website links on Etsy.
However, you cannot use promotional or directional one-liners like purchase from our website, or check out the product on our website, etc.
You are only allowed to add the URL of your website in the about section of your store.
Etsy allows vendors to add their website links to build trust among customers.
Adding a website link to your shop also lets Etsy recognize you as a top seller and gives better opportunities for your listing promotion.
However, Etsy does not allow adding your personal website’s link on the product listing.
It is not recommended to add links or insert links in product descriptions as there are chances of listing demotion.
Social media plays a huge role in promoting the eCommerce market.
Some sellers prefer direct promotion and the selling of products on social media, but others like promoting their eCommerce marketplace shops through social media.
No matter what strategy you choose, adding your shop URL to social media pages is necessary.
This builds your brand’s credibility among your customers, and it can help you attract repeat customers and new customers.
Here is how you can add your Etsy shop URL on social media accounts.
Adding your Etsy URL is completely different compared to other URLs.
Instead of adding it from the front page of Facebook, you will have to edit it from your shop.
The procedure to add your Etsy shop to your Instagram account is completely different from Facebook.
You will first have to log in to your Instagram account.
The below-mentioned procedure will add a verified store link to your Instagram business account.
This will add your verified store link to your Instagram business profile.
Adding your shop to your Twitter account can bring you great benefits and many recurring customers.
Twitter is the second biggest social media platform to get significant traffic to your shop and, eventually, more sales.
Follow the steps below to add the shop URL to your Twitter account.
Your shop will be successfully added to the Twitter page after you follow these steps.
An Etsy shop URL is just a subdomain of Etsy itself.
Most people try to change it for a better Google ranking but fail to do so since they cannot take the main domain out of it.
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I'd been waiting to put my son on the swings at Mommy & Me, and another mom had overheard me bemoaning his steadfast refusal to move under his own power. "He's 8 1/2 months and still not crawling?" she asked incredulously. I stood speechless. I was the bad mom whose kid didn't crawl, would never crawl, and thus would never get into a good college. Or at least that's how it played out in my new-mom mind.
"He's probably just content where he is," my pediatrician said, unconcerned when I brought it up at Fletcher's 9-month well-baby visit.
Basically, in my doctor's gentle way, she was telling me to relax. But how do you know when you're making a big deal out of nothing or if your concerns are spot-on? To help you decide, here's a guide to the four stages babies go through to get from facile kickers to speed walkers.
A baby's first few weeks are spent stretching out their arms and legs, basically "unfolding" from the scrunched-up position they were in for so many months inside the womb. Within the first month or two, and certainly by month four, your baby should be actively lifting their hips and wriggling and kicking their legs. "The baby is beginning to test the waters to see what they can do with those legs," explains Charles Shubin, M.D., assistant professor of pediatrics at Johns Hopkins University in Baltimore.
If your baby's legs appear a bit bowed, don't be alarmed. Eventually, most infants' legs straighten out by themselves, adds Dr. Shubin. And don't be afraid to prop your baby up on their feet. "The stresses of standing help straighten bones," he says.
Between 4 and 6 months, babies discover their chubby little feet, grabbing them and putting them in their mouths. They may also use their feet in the same way they use their hands, picking up toys and exploring the floor.
You may notice that your baby's feet curve inward. In most cases, this is normal—another result of being cramped in the womb. If the bones are flexible enough for your pediatrician to gently pull the feet into a straight position, there's no need to worry, says Kristin Hannibal, M.D., clinic director of the Primary Care Center at the Children's Hospital of Pittsburgh. But if they seem rigid, you may be referred to a pediatric orthopedist.
Contact your pediatrician if by 3 to 6 months, your child isn't wriggling their legs, seems to flop in your arms, or if they don't put their feet down when you try to support her in a standing position.
Sometime between 7 and 10 months, many babies get up on their hands and knees and begin to rock back and forth. This move signals their readiness to start crawling. Of course, some kids find other ways to get around, such as scooting on their bottom.
Whether babies crawl or not may be simply a matter of temperament. "Some babies are more driven; other babies are more laid-back, happy to play with what's within their reach," says Dr. Hannibal. And some kids never crawl (really). It's usually nothing to stress over as long as they're meeting their other developmental milestones, such as pulling to stand, cruising on furniture, and using their hands properly, explains Dr. Hannibal.
If your child can't support their body weight or doesn't have the energy to move around, tell your pediatrician. Your baby may have low muscle tone (when the brain doesn't send nerve impulses to the muscles or the muscles don't receive them, which can lead to muscle weakness) or maybe they're not spending enough time on their tummy, says pediatric physical therapist Gay Girolami, executive director of the Pathways Center in Glenview, Illinois.
Another potential red flag: Tell the pediatrician if your baby isn't scooting, rolling, or crawling at all by 1 year, or seems to favor one side, particularly if they're not meeting other developmental milestones, says Dr. Hannibal.
Around 9 or 10 months, kids' curiosity motivates them to pull themselves up for a better view of the world. And by 11 to 12 months, they're generally taking their first steps while holding on to the furniture—known as cruising—or your hands. During this period, you might also notice that their feet appear flat. That's partly because the arch hasn't entirely formed yet and because it's somewhat hidden by a fat pad, which disappears around age 2 or 3.
While low arches in young kids are normal, feet that remain flat may need shoes with arch supports to encourage the arch to take shape, says podiatrist Alan Woodle, DPM, of the Greenwood Foot and Ankle Center in Seattle. Otherwise, baby shoes shouldn't have any support.
Your baby's feet may also turn in. Again, this is usually nothing to worry about and is likely the result of your baby's position in the womb. Generally, both feet and legs straighten out by 18 months, and unless the in-toeing is totally rigid (which would require a visit to an orthopedist), causing pain, or interfering with your child's ability to walk, most pediatricians allow children to outgrow it with no intervention.
Does your child only use their arms to pull to stand, seem to have difficulty getting up because their legs are stiff, fall more than would be expected, or frequently fall to one side? These are red flags that could signal a range of problems, including joint disorders, spinal cord abnormalities, and cerebral palsy. Discuss the signs with your pediatrician.
Kids need balance, coordination, and confidence to take their first steps. That's why children reach this milestone at different ages. "My 18-month-old started cruising around 9 months, but he didn't walk until he was a year," says Robyn Kaminski of Windermere, Florida. "On his birthday, he took three steps, then the next day a few more, and he was off and running."
Meanwhile, my friend Maria's daughter, Sofia, walked at 8 months, but my pal Jesse's daughter, Anjali, didn't walk until she was 15 months. "Most pediatricians aren't going to worry about a child who doesn't walk until 15 months if she appears to be neurologically normal in other ways," says Dr. Hannibal.
If your child isn't walking independently by 15 months; their balance hasn't improved (for instance, they can't walk alone or have an unsteady gait); or they fall frequently, seem clumsy, lurch around, and take very tiny steps, tell your doctor as soon as possible.
On the other hand, toe-walking by itself isn't a concern. Alarms start going off, say pediatricians, when a child never puts their feet flat on the floor, and the toe-walking continues past 2 1/2 years. Still, before you panic, have your child evaluated by a physical therapist or pediatric neurologist, because it's likely that constant toe-walking caused the foot muscles to shorten and tighten.
Low muscle tone could also account for difficulty walking. Joanna Hunter of the Bronx, New York, thought her 17-month-old daughter, Julia, simply wasn't as active as her older brother until a pediatric physical therapist diagnosed low muscle tone in her legs and torso. "She told us that at 17 months, Julia had the capacity of a 10-month-old," Hunter recalls. But within six months of twice-weekly physical therapy sessions, Julia was climbing stairs by herself.
While being aware of the different stages of mobility can be helpful, it's also important to keep in mind that some kids are earlier movers, while some are later. As a guideline, remember this: "You can still wait two to three months beyond the milestone before you panic," says Michael Wasserman, M.D., a pediatrician at Ochsner Health Systems in New Orleans.
Even so, despite my own pediatrician's reassuring words, irrational thoughts got the better of me. And so, when Fletcher was six weeks shy of his first birthday, my husband and I did what all good parents do: We led by example and got on our hands and knees to crawl on the floor. That didn't work. Even standing at a coffee table, Fletcher was content to stay where he was, playing with whatever was easily within reach. Then we hit on it.
Apparently, the way to Fletcher's mobility was through his stomach. We planted his sippy cup at the far end of the coffee table, then watched as the boy who refused to crawl slowly sidestepped the length of the table in dogged pursuit of that cup. Call it thirst or pure bribery, but our boy was finally cruising.
If you're looking for ways to help encourage your little one to walk, remember that barefoot is best. Baby shoes are adorable, but don't be in a big hurry to put them on your child's feet. As children learn to walk, the best shoe is actually no shoe at all, says Charles Shubin, M.D., assistant professor of pediatrics at Johns Hopkins University in Baltimore, who recommends that his pediatric patients go barefoot or use socks. "Feet develop more naturally without the artificial support that shoes provide," he explains.
That said, there will come a time, such as when you go outside, when you'll need to cover your child's feet. Look for soft, flexible shoes with nonskid soles and no arch support, so your child can easily feel the ground. "You want less support because you want him to learn to use the muscles he has," says Dr. Shubin.
And remember that children outgrow shoes quickly, so check them every two to three months (four to six months for preschoolers) to be sure they still fit. Too-tight shoes can cause hammertoe (when toe joints curl under). There should be about a quarter inch between the big toe and the end of the shoe, says podiatrist Alan Woodle, DPM, in Seattle.
There are also some exercises you can do with your kids to encourage movement. Try these exercises to help your baby build the strength, balance, and confidence to learn to walk.
Try playing in baby gyms, jumpers, and stationary activity centers. These types of activities will help condition arm and leg muscles for pivoting, creeping on bellies, crawling, and walking.
Place a toy beyond your baby's reach or put something against their feet to get them to push off to encourage crawling and movement in general.
Stand your baby next to a low table and put appealing items on it to get them to step sideways. This will help promote coordination and at arm and leg strength that's necessary for standing and cruising
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