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The effectiveness of word of mouth advertising is exceptional and you will find out why in the following lines.

A study done in Latin America shows that "word of mouth" advertising is more trustworthy than other advertising.

According to a larger study, the McKinsey company found that "word of mouth is the primary factor for 20% to 50% of all purchasing decisions."

It seems that proximity is important enough to convince potential customers to buy a product or acquire a service; but it is not only about the recommendation of someone close to us, but also about what a person we consider related to us thinks ( because they have a need similar to ours).

Word of mouth is a strategy that should not be taken lightly because it also considers different channels, such as reviews on social networks, comments on brand websites or ratings on sites such as Google Maps. Product reviews on online stores allow leads to make better purchasing decisions.

Word of mouth marketing can go from little known to huge fame for brands.

This strategy is attractive because of the rapid growth of its market, but also because it requires very little financial investment.

Word-of-mouth advertising requires a lot of work and knowledge. Adding resources towards the same objective is required for elements of inbound marketing, such as product marketing, content creation and social media marketing.

If you want to achieve success for your product or service through word of mouth marketing, make sure your campaign takes into account the following aspects so that it gets the attention you seek with solid foundations

Creating one or more buyer personas will help you understand your target audience.

As if they were real people, each of them should be described in as much detail as possible. If you tackle a specific problem, you will have a better chance of making a difference. If you know the community that has a problem, this can be done.

A well-defined and defined target audience is what you must address when you solve a specific problem. You will know how to identify what most brands ignore because they don't really know the people who are supposed to be part of their niche of potential customers.

By giving your customers the solution they need, you'll give them reason to be passionate ambassadors for your brand.

Know the pros and cons of your product or service. Your entire advertising team, customer service, and other partners should be involved with word-of-mouth marketing campaigns.

You must be very clear about the mission and vision of your company. Considering the position your brand occupies in the context of your industry and its emerging issues is also a part of this. What are the possible responses they would give to the problems that arise in the area in which they work, if you know their points of view?

Discuss any aspect of your product, service, company, or industry.

You should know how to resolve any questions that come up regarding the service or product you offer.

It will help you to be a leader, but it will also give you the necessary confidence to create the spark in word-of-mouth advertising, if you show confidence and closeness when talking about your brand.

If you think about it, you're asking people to give your product or service a try.

No one will do it if they don't trust you or if they don't think you're the best option in the industry.

This will require an in-depth understanding of your target audience and how they communicate.

It will help you create your ideal buyer persona, or several of them. Knowing what social networks they are using will help you create a stronger communication. If you want to find out if any particular social network is more appealing to your target group, do some deep research.

Paying attention to the smallest details is what it takes to build a community on social networks. Do those who read and listen prefer a formal or casual style of voice?

What tone do they prefer to be heard? What sense of humor do they have?

If they want you to talk to them about business, or if they want to have a casual conversation, consider.

Monitoring and interacting with the community you form on social media should become a part of your life. You pretend that you are friends with your community.

Their success should be part of yours. This is how you can build a group of followers who will speak for you and your brand, but also shout the excellence of your product or service from the four winds.

Once you've built a strong community on social media, you need to get to know who's a part of it and identify those who stand out from the group and can make an impact on others.

The job of introducing yourself to them is to make them want to use the service or product you offer. A large following and quick take-up of your brand concept are some of the qualities of a good influencer.

If you want to promote and sell your product or service, try to have a couple of people on your side.

All of the information your influential person gets is somewhere else.

You can reach them more easily if you know which sites they frequent for information and which publications they follow on a recurring basis. If you know what other communities they interact with, you will have less difficulty getting better exposure for your brand, products, and services.

Seek to be up to date with what your community is saying, as well as what your influencer is saying. If you are a guest or contribute content to the communities that your influencers engage with on a regular basis, it will help you create the ripple effect you are looking for.

If you are serious about a word-of-mouth marketing strategy, you must give up control of the conversation around your brand. Word of mouth advertising is when a group of people talk about a product or service.

It would be nice if they only had good things to say, but you can't control what they say or who they say it to.

You can guide the conversation despite this. You can choose which aspects of your product or service you want to highlight, and leave out some of the weaknesses that you have. Make sure you tell the truth and clarify small details.

You need to make sure that there are no bad experiences. Do not expect the networks to be flooded with negative comments about what happens in your company if you address bad news by talking about it. In the case of bad experiences, you can always try to compensate the damage so that others know that your company resolves the conflicts that inevitably arise.

It's true that you can't control what people say, but you can control who has access to your service or product in the early stages of development. It is possible to take advantage of exclusiveness when you think that not everyone can use your product.

If your company is still at a point where the product or service is not finished but is already functional, you can invite people from your community to test it out.

Your exclusive clients may be able to invite their community or more, which will make the product or service go viral.

People want what they can't have. If your product is out of curiosity, it will get the attention of a large number of people, and if they also receive a recommendation from someone they trust, your service will have the seal of approval that ratifies the quality.

We talked about some of the essential aspects of word-of-mouth advertising. We will show you some experiences so that you can see how this strategy is applied.

The company wanted to amplify their marketing strategy.

He increased the reach of his word-of-mouth advertising since he had a large number of satisfied customers.

Customers were asked to write a review about the drink after they had ordered 4 times. They got 1500 reviews with a final rating of 4.9.

The image was created by GFUEL.

The brand gets ratings and comments from verified buyers and athletes on the website.

The case of an academic book presentation is recounted in the book by Pablo Balseiro. The genealogy of the Silveira surname was the subject of a book that Balseiro worked on, and it took a long time to discover the ancestors of this line on the Azores island.

The author decided to invite more than 500 people who had the same last name as Silveira, despite the fact that her specialization could have been an obstacle.

The first sales figure was 380 copies, followed by the full sale of the volumes and finally a second edition.

A shoe store that started as an Internet business has several branches. In an interview, the owner and founder of this company says that word of mouth advertising is a determining factor for its success. His strategy was based on the fact that his product has advantages that other brands do not.

A picture of Blessbuck.

Blessbuck is a shoe brand that integrates the possibility of making orders, that is, customizing the shoe model, colors, and measurements, as well as the typical sales model. Personalization is not a factor that makes the product more expensive since the price is determined by the material used to make the footwear.

Tajn is a brand of chili powder that was born in the state of Jalisco, Mexico, and began to be sold locally in 1985. Since the 1990s, it has been sold in the United States, where it is the second most important market after Mexico.

Tajn can be used in more than 60 countries around the world.

The image is of Tajin.

Thanks to a marketing strategy that included word-of-mouth advertising and the use of social networks to share recipes and new ideas, this growth was possible. In other words, on the one hand, it took advantage of the fact that people in other latitudes longed for the ingredient and took it home every time they traveled to Mexico, and on the other, it found a greater reach in the digital world, from where the new generations talk about what they they like more.

The way of life and economic status that people want is what makes certain brands so popular.

This is an example of how it can happen. The proof that a product can include diverse values is one of the most ambitious projects by Musk.

The image is of the car.

The power of a charismatic CEO is what distinguishes the company from other car companies, and it's also what distinguishes it from fossil fuels. The study says that word-of-mouth marketing and Musk's account on social media allows the company to have a larger budget for research and development.

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