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After completing this unit, you’ll be able to:

A How Might We (HMW) statement turns your challenge framing into a question that can be solved. It turns problems into opportunities for generative thinking and organizes how you think about the problem and possible solutions. It starts with a call to action, and in moments of ambiguity, it guides you in how to push your design.

The format is three simple words, but it’s also intentional. How suggests that the problem can be solved, Might allows us to imagine or explore possibilities without committing to them, and We acknowledges it’s going to take a collaborative effort.

A good How Might We statement unifies the team with a common purpose, jump starts the strategy design process with a question that generates many different solution pathways, and inspires teams to think creatively. It puts designers in a question-framing mindset and makes them challenge any assumptions. It turns the problem into an opportunity and assumes that no one can solve it alone. But most importantly, it reminds designers to place humans at the center of the solution.

A key craft of the strategy designer is creating and refining HMW statements throughout the strategy design process. Because they are used to clarify the opportunity for design, they are regularly revisited throughout the strategy design process and have different uses at different phases.

A good How Might We question is essential to arriving at a good solution because it allows for focus and creative exploration. Here’s how you craft a successful HMW statement.

If your HMW question doesn’t bring you closer to solving your design, it’s useless. Use these questions to help you assess the HMW’s effectiveness.

Developing a good HMW statement isn’t easy. It’s an iterative process, requiring several rounds of reframing. When coming up with HMW questions, don’t be afraid to go for quantity and then test them out. And watch out for these pitfalls.

A pro tip for refining a How Might We statement when you face pitfalls is to:

With your How Might We statement in hand, your team has a common purpose and can use their energies to find multiple creative solutions to the design challenge. Speaking of team, we help you put together the right project team to solve your challenge in the next unit. But first, let’s see how Cloud Kicks is doing with its supply chain challenge.


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How to write hmw statements?

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Contact groups show up in your list of contacts, along with individual people. You can tell the difference by the icons that appear to the left of the names in List view. The card icon is for individual contacts and the people icon is for contact groups.


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