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Don’t put the algorithms to make the conversion role use your value to guide users into a progressive flow of experiences. First impressions matter!

When you have a product full of cool features, it’s natural to want to show them off but wait a second.

Be creative, use your brand voice, use your tone, and connect value with desire. Pretty much any time we design something new, we start in the middle.

“NUX” commonly means (NU)X. We use “new users” to refer to people who are signing up and starting to use the service.

It means the tip that appears when a user sees something for the first time.

NUX is more than onboarding intros, is progressive design with evolutive features. NUX includes a contextual tour that guides the user step-by-step through the interface components, NUX tries to teach the new visitors how to use features by using them in a tactical way.

So NUX is the process of guiding new users to find value with your software product or service.

Maybe you tasted some great NUX in the past like Quora with their tags and classification onboarding, Pinterest with their boards, or Facebook with their suggested ‘friends’ based on email accounts. Apps with their Progress indicators that tell the user that something is loading or the classic indicators that let users know that “we’re working on it”.

There are great expositors of NUX like Mailchimp, Mario Bros, Slack, Invision, Calm, Grammarly, Mcdonald restaurants, Dropbox, Medium, Tik Tok, or even the old Facebook. Mmmm…Is Facebook old?

Don’t copy other NUX but learn from the best practices. Try not to be too acrobatically. If you are focus on the onboarding feature remember the best kind of onboarding is no onboarding at all.

To minimize the amount of user education needed and reduce the friction to reach the magic moments, make the default app experience as intuitive as possible.

A real positive early experience can help you to build the tone for the entire customer relationship and a better onboarding speeds up product adoption from the first feature to your aha moment which in turn fuels ongoing user engagement and customer loyalty, asks any Customer Success Manager.‍

A NUX often indicates an area to pay attention to during testing, hence A/B testing usually needs some NUX features. If you A/B test your NUX features this could improve your conversion rate accelerating and shorting the flow to your Aha Moment. It’s about to clarify your User Experience.

The Aha Moment is an emotional moment and can be impactful enough to create a powerful impression that keeps users coming back for more.

Design much of time depends on the schools of thought about why, when, and how assets can be used but remember that everything needs to be customer-oriented. Everything!

Good NUX try to rapidly, repeatable and synchronically to:

1. Activate — Go through the steps to get started.

2. Educate — Learn how to use the app features.

3. Convert — Engage and convert into a regular or paying customer.

Did you hear about Slack? I guess you did and maybe you love it (or hate it).

The secret weapon that has fueled Slack? Is their Killer onboarding bot. Think for a second: when you drop into a new chat product, you don’t have anyone to chat with. That’s a potential deal-killer, like logging into Facebook before you have any friends. So Slack did something smart: they created Slackbot to proactively engage and onboard their customers.

Slackbot overcomes the hurdle between interest and discovery. This hurdle exists for every product. Smart move?

It is your decision and every business is different from your need to learn from your audience. You can expose a tour, limited functionality, freemium model, or even near-full functionality before requiring your users to log in.

Make the right tests and build your optimal flow to conversion. Vimeo and Mixbit, two video-sharing apps, take different approaches to their onboarding.

While Vimeo gates all functionality behind the login, Mixbit educates new users through a carousel which is reloadable from the menu.

Or try something different and put the flavor accessible like Tik Tok. You can pull your current visitors into a new experience with cross-advertisement in your own app or site. Like Youtube.

YouTube effectively communicates this value in its cross-sell messaging by highlighting the algorithmically personalized playlists. Customization is a smart angle!

How does the product look and feel when a new user logs in? What default content do they have? What’s the default feature? Are there any products, tasks, or jobs to be done waiting for them to demonstrate how they work?

Displaying information according to its order of importance and category this hierarchy to describe how distinctively information is categorized and organized.

Did you remember the first time you played Mario Bros? Remember what was the first task? Run and jump!

Mario is a great basic example start with just pressing a button, then you have a great visual UI with not a lot of features, then you have your first task. In less than 10 seconds you have a progressive and lineal path to the Aha Moment!

Tik Tok is a great example of a task-oriented approach the app is as addictive as promised, thanks to both an active (and creative) community of users and an effective algorithm that improves each user’s personalized feed over time.

TikTok’s user flow experience starts off by asking users to select their interests with this info in hand Tik Tok personalize each user’s feed.

This is a common tactic among products that feature curated content.

TikTok highlights another task-oriented action — make original content — at the end of their flow. Like any new social media app, they rely on a steady stream of creative user content.

State → Action What’s really smart about TikTok’s flow is that it repeatedly encourages users to scroll through their content feed, telling them that the content they see will become more relevant the more they use the app. That’s a progressive content-oriented algorithmic construction.

New users all look pretty much the same on arrival: just a bunch of unauthenticated HTTP requests for a signup page.

The more you know about them, the better you can tailor their experience. Do they need a guide? A map? A hint? A challenge? A task? A mockup? Video content? An empty project? An easy first level game?

Where they come from? Knowing whether a given user is in unfamiliar territory depends on knowing where the user has been and whether the territory has changed.

Customization is a smart angle — after all, everyone loves having things made just for them!

InVision gradually provides options and information as users naturally uncover them, as opposed to overwhelming users all at once. This is called “progressive disclosure.”

Progressive disclosure is a great principle where it can be tempting to show off every single great thing your application offers to users.

Twilio is a cloud communications platform that lets developers code environments to make and receive phone calls, emails, and SMS. They do a great job of anticipating any potential points of friction with developers, this is something for Development Experience.

As new users, we’re dropped into a project dashboard that has been populated with some helps links and info. A tooltip that tells us they’re actually using the information we just provided. So if you are a Python developer interested in SMS you will have a progressive project very different from a JavaScript developer interested in WebRTC.

Clippy was a good idea that became an ironic cliché because it was too eager to help.

Good help can come from an automated agent if it doesn’t take the form of an attention-starved acrobat.

Try to not offer help instead show the value in your core features, your visitors will feel smart and will discover in an intuitive way your Aha Moment! — after all, we want to discover new things.

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Ingredients:

Onion- 1 and 1/2 kg

Garlic- 1/4 kg

Urad dall- 1/4 kg + 50 gm

Mustard seeds- 1/4 kg

Gram dall- 1 tbsp

Cumin seeds- 1 tbsp

Fenugreek seeds- 2 tsp

Salt- 1/4 kg

Turmeric powder- 2 tsp

Castor oil- as needed

50 gm of urad dall and fenugreek seeds are soaked for an hour first and ground to a coarse paste.This gives the binding to the balls.Â

The onion and garlic are peeled and coarsely crushed. This is typically done using a ullakai and ural. (I browsed a lot for these images but could not find it, so find here my scribble to illustrate it).

Then the mustard seeds, urad dall,gram dall, cumin seeds are added to it. Then the ground paste, turmeric powder and salt are added and mixed well. This is allowed to stand for two days. On the third day, they are made into balls with castor oil as the grease. The oil also acts as preservative. Â

These balls are sundried for 10  subsequent days and  stored in an  air tight container.

In a country like US when it is all the time snow and rain and little sunshine, we might  try to make these in smaller quantity and in loose form and dry it for longer time in the oven. When I try and win in the attempt, I will update my success here.

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