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Louis Vuitton – officially Louis Vuitton Malletier – is a French luxury fashion house and company that was founded in 1854. The company’s namesake, Louis Vuitton, started as a trunk maker and later incorporated leather into other products such as purses, wallets, bags, and luggage.

Today, the company is just one part of the luxury goods conglomerate LVMH. But the division nevertheless has a storied history that is worth telling.

In 1837 at the tender age of 16, Louis Vuitton traveled to Paris to start as an apprentice malletier (trunk maker) under Monsieur Maréchal. Such was his passion for the craft that Vuitton walked 450 kilometers from his home in Anchay to the French capital.

Transportation in the mid-1800s consisted primarily of carriages, boats, and trains, which meant that one’s luggage was often damaged or exposed to the elements. Travelers relied on skilled craftsmen to not only pack their treasured items but also protect them from theft.

Vuitton soon earned a reputation for his work and served under Maréchal for 17 years before deciding to start his own venture.

Louis Vuitton was founded in 1854 and became known for its flat-topped trunks that were light and airtight. Before this time, most trunks featured a rounded top to promote water runoff – but this meant they could not be stacked.

In 1859, Vuitton opened a workshop in Asnières and employed 20 workers to meet demand. This workshop is still in operation today and now incorporates the Vuitton family residence.

Vuitton’s design was soon replicated by competitors. To make his brand stand out once more, he introduced a new design in 1876 that featured brown and beige stripes. In 1888, products featured a canvas pattern that read marque L. Vuitton déposée (L. Vuitton registered trademark).

When Louis Vuitton passed away in 1892, control of the company passed to his son Georges. Georges had developed a patented locking system for luggage with his father before he died, and it was so effective that he challenged Harry Houdini to escape from a Vuitton box.

While Houdini declined to take part, the lock system was popular with travelers in the 1890s. Over this period, Georges focused on turning the company into a worldwide operation. He premiered Louis Vuitton products at the Chicago World’s Fair in 1893 and patented several designs to counter the ever-present threat of counterfeit items.

One of these was the signature monogram canvas with the LV monogram, quatrefoils, and flowers that remains emblematic of the company today.

Stores were later opened in London, Washington, Alexandria, Bombay (Mumbai), and Buenos Aires. The company’s Louis Vuitton Building, which opened on the Champs-Elysees in 1913, was the largest travel goods store in the world at the time.

After Georges died in 1936, the reins were handed to his eldest son Gaston Louis Vuitton.

After the Second World War, Louis Vuitton started to sell leather wallets, purses, bags, and larger pieces of luggage. It also revamped its signature monogram canvas in 1959 to make it more amenable to leather.

In 1966, Gaston also introduced the cylindrical Papillon bag which became one of the company’s most famous products. In fact, over the 1960s, Louis Vuitton products were increasingly spotted on celebrities such as French actress Catherine Deneuve, French singer and actress Juliette Greco, and Italian actress Anna Magnani.

When Gaston passed in 1970, Henry Racamier assumed control of Louis Vuitton. Racamier had married into the family when he wed Odile Vuitton, Louis Vuitton’s great-granddaughter.

Despite the brand’s popularity among the French elite, Racamier recognized that there were only two stores in France generating less than $10 million per annum in revenue. Under his leadership, Racamier opened 100 stores in France and around the world over the next decade.

Louis Vuitton went public in 1984 and merged with champagne brand Moët et Chandon and cognac brand Hennessy in 1987.

The new entity became known as Louis Vuitton Moët Hennessy (LVMH) which Racamier headed until 1990 before he was ousted in a well-documented legal battle with French entrepreneur Bernard Arnault.

The Louis Vuitton brand soon rose to new heights thanks to the appointment of Marc Jacobs as creative director in 1997. He introduced the brand’s first ready-to-wear line and over his 16-year tenure, developed innovative designs that attracted fashion enthusiasts and supermodels such as Kate Moss and Naomi Campbell.

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