Wanda Badar

POV: It’s 2004. You’re in the Limited Too dressing room trying on your first training bra. It’s awkward—but while checking out at the counter, your mom lets you throw in a pair of those funky patterned socks with the individual toe compartments, which makes the whole experience slightly less traumatic. Ahh, to be a tween again….

But wait, what ever happened to Limited Too, anyway? We did some deep investigating in PureWow's nostalgic pop culture podcast, 'What Ever Happened To...?', where we come together to relive pop culture history and uncover what became of the celebrities and trends that defined our adolescence.

If you’re a millennial (or a zillennial), Limited Too was likely your tween heaven. But if LTD2 was before or after your time, here's a little refresher.

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In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame. The store was filled with sparkly graphic tees, glittery accessories, and everything you’d need for a tween’s dream bedroom (inflatable furniture, anyone?).

The store first came to the scene in 1987. By 1995, there were hundreds of Limited Toos around the U.S. At the store’s peak popularity, there were approximately 600 stores in 47 states and Puerto Rico—plus, 25 franchised stores in the Middle East. But by the mid 2000s, Limited Too pretty much vanished from malls and a similar store popped up in its place. Enter: Justice.

Justice first launched in 2004. It was owned by the same company as Limited Too—Tween Brands, Inc., formerly known as Limited Too, Inc. and Too, Inc. In 2008, Tween Brands announced that it would discontinue Limited Too. Over the next couple of years, over 500 Limited Too stores were rebranded as Justice and a handful shut down.

If you’ve ever been inside a Limited Too or a Justice, you know they looked pretty much identical. Both stores catered to the tween crowd and sold colorful clothing and accessories covered in sparkles and sassy phrases. The main difference was that Justice was a tad more affordable.

So, why did the company choose to replace Limited Too with Justice? It seemingly had a lot to do with the recession in 2008. Focusing on this similar-but-cheaper brand was an effort to increase growth and profitability.

“This is a bold strategy to capitalize on the tremendous success of Justice and the changing trends in our economy and our customers’ preferences,” Tween Brands former CEO Mike Rayden said in a 2008 statement. “Especially in these tough economic times, our customers are seeking the more value-oriented apparel available at Justice.”

According to the brand’s official website, there aren't any physical Justice stores open anymore. However, you can shop Justice on Walmart.

After being dormant for quite some time, in 2015, brand management company Bluestar Alliance bought the Limited Too trademarks. The plan was to cater to both tween girls and their millennial moms who shopped there in the early aughts.

In a statement to PRNewswire, Bluestar Alliance’s COO Ralph Gindi said, "Limited Too is a girl's market leader with a solid foundation of brand loyalty. Over the years, Limited Too has brought fun and joy to children's fashion shopping experiences and holds a special place with the millennial moms who are now having children of their own."

While you probably haven’t heard anything about it, the company did bring Limited Too back. It’s just not the preteen mall wonderland from back in the day. Instead, it's sold online and in-stores at places like Burlington, JCPenney and Amazon. In 2017, they even had a back-to-school pop up shop in New York City.

So there you have it. That’s what ever happened to Limited Too.

Want more nostalgia? Tune in to 'What Ever Happened To...?' every Tuesday on Spotify, Apple Podcasts, or wherever you get your podcasts. Don’t forget to send your "What Ever Happened To's" to info@gallerypodcasts.com—or just comment on one of our TikToks @WhatEverHappenedToPod.

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There's nothing worse than having sliding doors that just don't seem to... err....slide. Because the tracks that the doors sit in can easily accumulate dust, dirt and other matter, it's important to keep them free from debris, especially if you want that effortless sliding motion. With this in mind, here's a step by step guide that tells you how to keep your doors in tip top condition.

Remove the doors from the track

This should be done carefully. Firstly take hold of the door and lift it up so that the wheels of the door clear the tracking. Also at the same time, pull it towards you. You may need to use a screwdriver to help separate the wheels from the track prize but once done carefully lift the doors onto two saw-horses or a table top so that it is easy to work on.

Cleaning the wheels

Although the track might appear clean, hair and debris can get caught around the wheels which prevents free-flowing movement. Therefore using a wire brush, thoroughly clean around the wheels making sure all particles are removed. Next, using a crevice tool, vacuum the debris from the wheels and and also right along the bottom and top of the door. Finally apply a non-stick grease or lubricant to the wheels and test them to ensure free flowing movement.

The door tracking

The next stage is to turn your attention to the door tracking. Again, using a crevice tool, thoroughly vacuum along the track making sure it's clean. To make doubly sure use a damp rag and run it along the length of the track. This should pick up any bits of debris that the vacuum has left behind. Finally apply a coating of lubricant to the door tracks before you put the door back.

Putting the door back

After carefully lifting (you might need two people for this as some glass doors are heavy) position the top of the door on the inside of the top running track. Next push the door up into the tracking so that it clears the bottom runners. Let the rollers drop into position. If you've has to loosen any screws prior to lifting the door out, don't forget to re-tighten them so that the door stays in position. Finally slide the door backwards and forwards a few times until the lubricant is well worked in.

Although it seems like a lot of hassle, by doing this once a year it will guarantee your doors will always operate just as they should.