Sachin Naval,

Dancing with the Stars is an American dance competition television series that premiered on June 1, 2005, on ABC. It is the U.S. version of the UK series Strictly Come Dancing, and one of several iterations of the Dancing with the Stars franchise. The show pairs celebrities with professional dancers. Each couple performs predetermined dances and competes against the others for judges' points and audience votes. The couple receiving the lowest combined total of judges' points and audience votes is eliminated each week until only the champion dance pair remains.

The show was hosted by Tom Bergeron from its inception until 2019.[4] Lisa Canning was co-host in the first season, Samantha Harris co-hosted seasons two through nine,[5] Brooke Burke-Charvet in seasons ten through seventeen, and Erin Andrews from season eighteen through twenty-eight.[6][7][8][4] From seasons 29 through 31, Tyra Banks served as host of the show. Starting with season 31, Alfonso Ribeiro joined as co-host. Julianne Hough is set to join as a new co-host in season 32, alongside Ribeiro who will become the main host.

The 30th season of the show aired September–November 2021. On April 8, 2022, it was announced that, beginning with the 31st season, Dancing with the Stars would move from ABC to Disney+.[9] On May 2, 2023, it was announced that the series would stream live on both ABC and Disney+ simultaneously for season 32.[10]

Tom Bergeron (who was also hosting America's Funniest Home Videos, also on ABC, at the time of the show's debut) was the host for the show's first 28 seasons, beginning with its premiere in 2005. In season 1, his co-host was Lisa Canning. She was replaced by Samantha Harris for seasons 2 through 9 (2006–2009), who was then replaced by Brooke Burke-Charvet from seasons 10 through 17 (2010–2013). Erin Andrews took over as co-host starting in season 18 (2014). Drew Lachey served as a temporary replacement for Harris during season 5 (2007) during her absence for 3 weeks due to maternity leave. Leah Remini filled in for Andrews in week 6 of season 19, due to commitments with the 2014 World Series and filled in for her again in weeks 6 and 7 of season 21 for the 2015 World Series.[11][12] Season 19 champion Alfonso Ribeiro filled in for Bergeron on week 4 of season 21, when Bergeron was absent to be with his ailing father.[13]

On July 13, 2020, Bergeron announced in a tweet that he had been let go from the series. ABC and BBC Studios made an official announcement shortly afterwards saying Andrews would also be exiting the program.[14] The following day, model and host Tyra Banks was announced to be joining the show as host in addition to serving as an executive producer for the twenty-ninth season.[15] On July 14, 2022, it was announced that Ribeiro would join Banks as co-host for the thirty-first season.[16][17] On March 17, 2023, it was revealed that Banks would be leaving the show, prior to season 32.[18] Three days later, it was announced that Julianne Hough will be joining as co-host for season 32,[19] with Ribeiro becoming the main host of the show.[20]

The regular judges included Len Goodman, who served as head judge, Carrie Ann Inaba, and Bruno Tonioli. Goodman was absent for much of season 19, all of season 21, much of season 23 and all of season 29. Julianne Hough, who was a professional dancing partner for seasons 4–8, was added as a full-time judge on the panel for three seasons, 19–21,[21] after having been a guest judge in the previous two seasons.[22] She did not return for season 22.[21] Hough did return as a full-time judge for seasons 23 and 24 but did not return subsequently. Julianne's brother, Derek Hough, replaced regular head judge Len Goodman for season 29, as Goodman was unable to be in Los Angeles due to COVID-19 travel restrictions, though he was able to "share his ballroom expertise" from England during the season via pre-taped clips.[23][24] Several former contestants appeared as judges in episode 200 (in season 11), including Hélio Castroneves, Mel B, Drew Lachey, Gilles Marini, Kelly Osbourne, and Emmitt Smith. Other celebrities, most often those who are associated with the world of dancing, former professional dancers, and past contestants have appeared as the fourth judge or in absence of one of the main judges, including Paula Abdul, Donnie Burns, Nick Carter, Cher, Maksim Chmerkovskiy, Michael Flatley, Kevin Hart, Jessie J, Rashad Jennings, Baz Luhrmann, Ricky Martin, Idina Menzel, Abby Lee Miller, Mandy Moore, Olivia Newton-John, Kenny Ortega, Donny Osmond, Pitbull, Redfoo, Alfonso Ribeiro, Robin Roberts, David Ross, Shania Twain, Leah Remini and Zendaya.[citation needed]

The seventh episode of Season 31 marked the first time five judges were ever featured on the panel at once, when Michael Bublé appeared as both a performer and bonus judge for a themed night featuring his music.[25] Goodman announced during the Season 31 Semifinals that he would be retiring from the show at the end of the season.[26] With the exception of Goodman, the full panel from season 31, including Inaba, Tonioli, and Hough, are set to return for season 32.[19]

For 17 seasons, the Harold Wheeler orchestra and singers provided the live music for the show. On February 7, 2014, it was announced that Ray Chew would be brought in as band leader, bringing with him a new band of instrumentalists and singers.[27]

A total of 367 celebrities have appeared in the 31 seasons of the series. For each season, the celebrities are paired with a professional partner who instructs them in the various dances each week and competes alongside them in the televised competition. A total of 49 professional partners have appeared alongside celebrities, some for only one season (mostly in the earliest seasons).[citation needed] The professional who has competed on the most seasons is Cheryl Burke, with 25 seasons.

Key:

Notes:

In season 12, the show introduced the troupe, consisting of professional dancers who perform on the show but are not paired with celebrity partners.[28] The first troupe in season 12 included Oksana Dmytrenko, Tristan MacManus, Peta Murgatroyd, Kiki Nyemchek, Nicole Volynets, and Ted Volynets.[29] Other past troupe members include Artur Adamski, Brandon Armstrong, Lindsay Arnold, Alan Bersten, Sharna Burgess, Henry Byalikov, Witney Carson, Brittany Cherry, Dasha Chesnokova, Artem Chigvintsev, Hayley Erbert, Sasha Farber, Sofia Ghavami, Shannon Holtzapffel, Dennis Jauch, Jenna Johnson, Daniella Karagach, Kiril Kulish, Vladislav Kvartin, Morgan Larson, Keo Motsepe, Sonny Fredie-Pedersen, Gleb Savchenko, Emma Slater, Britt Stewart, and Julz Tocker.[citation needed]

The troupe was brought back for season 31 after not having one for three seasons. The troupe members included D'Angelo Castro, Kateryna Klishyna, Ezra Sosa, and Alexis Warr.[30]

Key:

In season 30, two professional dancers, Sofia Ghavami and Ezra Sosa, joined the cast. Both dancers are not paired with a celebrity partner, but are instead showcased as part of the competing couples' dances throughout the season. They are also prepared to step in if a pro is unable to compete.[31]

In the first two seasons, only the overall ranking between competitors by the judges and the public was relevant. In the third season and all subsequent seasons, the scoring system has also made the exact scores relevant.

The scoring begins with the judges' marks. Each judge gives a numeric score from 1 to 10, for a total score of 3 to 30 or 40. The scoring was altered for the "all-star" season 15, during which judges could give scores at 1/2-point intervals from 0.5 to 10, for a total score of 1.5 to 30. When multiple performances are scored, only the cumulative total counts. The contestants' judges' shares are calculated as the percentage of the total number of points awarded to all contestants that evening. (For example, if a team earned 20 pts on a night when the judges awarded 200 pts, their judges' share would be 20/200 = 10%.) This percentage is then added to the percentage of North American votes received by each contestant. The two couples with the lowest scoring are identified at the end of the show, and the couple with the lowest combined total gets eliminated.[32] Season 8 added an occasional 'dance-off', in which contestants could re-perform one of their dances, in an effort to improve their judges' score. This was later discontinued. The first perfect score of the season never occurred in the first or second week of the competition.

Public voting is conducted via a toll-free number, the ABC website, and, most recently, text messages and Facebook; contestants can vote during and immediately after each performance show. The maximum number of votes per voter per medium is equal to the number of couples performing that night, or five votes, whichever is larger. In April 2010, it was revealed that former contestant Kate Gosselin had e-mailed friends and family asking them to vote as many as 10 times each.[33] In November 2010, The Washington Post reported that online voting appeared not to require a valid email address, and accordingly that numerous votes apparently could be cast by one person.[34]

In several cases where ESPN coverage of Monday Night Football[35] airs instead on an ABC affiliate in an NFL team's home market, the program is delayed to air immediately after that station's local news, Jimmy Kimmel Live, and Nightline, and a voting window confined only to the area codes of the pre-empted market is opened up to allow affected viewers to still put their votes in for the competition, though this is on a market-by-market basis (in some markets, an alternate sister station or digital subchannel carries the program live as scheduled).

Seasons 1 and 3 featured only two couples in the final week instead of three. Starting with season 16, four couples made it into the final week, although the top three finalists proceeded to dance one more time for the judges after the fourth-place couple was announced. In seasons 20, 22, 24, and 26 there were three couples in the final week, but in seasons 21, 23, 25, 27, 28, 29, 30 and 31 there were four.

Starting in season 28, the two couples with the lowest combined total of judges' scores and viewer voting percentages are at the bottom two and in jeopardy of being eliminated. In these seasons, the judges have the ability to save one of the bottom two couples from elimination. If three couples are in danger of elimination, the couple with the lowest combined total of judges' scores and viewer votes is eliminated and the other two couples will face judges' decision, who have to vote to save one couple from elimination.

On the April 18, 2006, episode of the Howard Stern Radio Show, Stern's wife Beth said that she was guaranteed to earn $125,000 for just appearing on DWTS (in season 3) and could earn up to more than double the original sum, depending on how long she lasted on the program.[36][37]

In season 21, Bindi Irwin had her payments withheld by a Los Angeles County Superior Court judge because she was a minor, which therefore required her parents to sign-off on the contract.[38] But although her mother signed, the contract lacked her father's signature, so the judge refused to validate the contract, despite Irwin's father being the world-famous naturalist Steve Irwin, whose death in 2006 had been widely covered in the news/media. The judge later validated the contract once Steve Irwin's death certificate was presented to the court, resulting in Bindi receiving a $350,000 paycheck from the show.[39]

The first person to withdraw from competition was Romeo in season 2.[40] His father, Master P, took his place in the competition before the beginning of broadcasts, being partnered with Ashly DelGrosso. However, Romeo later competed in season 12[41] and finished in 5th place. He was partnered with Chelsie Hightower.

On week six in season three, Sara Evans cited her divorce as the reason for leaving the competition. No one was eliminated that week. Another withdrawal occurred during the run-up to season four on February 28, when Vincent Pastore withdrew from the competition after only one week of training. Pastore said he did not realize how much work was needed during a ten-week period, and that he was not up to the physical demands of the show. He was replaced on March 2 by Pixar voice actor John Ratzenberger who was partnered with Edyta Sliwinska.[42]

In season seven, Misty May-Treanor withdrew from the competition in week three, after rupturing her Achilles tendon when rehearsing her jive with her partner, Maksim Chmerkovskiy. She did not perform the routine at all nor was she scored for it; no one else was eliminated that week.

In season eight, Jewel and Nancy O'Dell were injured before the season even began and could not compete. Jewel was diagnosed with fractured tibias in both legs; she came back later in the season to perform "Somewhere Over the Rainbow" on a results show. O'Dell suffered from a torn knee cartilage.[43] They were replaced by Holly Madison and Melissa Rycroft who would be dancing with their partners for the rest of the season (Dmitry Chaplin and Tony Dovolani).

Tom DeLay, in season nine, withdrew in week three of competition due to a full stress fracture that had developed in both feet from an earlier pre-stress fracture in one foot. DeLay was declared safe before he announced his withdrawal during the October 6, 2009, results show. Debi Mazar was still eliminated that night despite DeLay's departure.

In season sixteen, Olympic figure skating champion Dorothy Hamill had to withdraw from the competition due to doctor's orders for a spinal injury. A cyst had developed near her lower spine, and was pinching off the nerve in that area. Either boxing champion Victor Ortiz or reality TV star Lisa Vanderpump would have been eliminated, but Hamill withdrew before the results could be announced, meaning that no one was eliminated that week.

In season eighteen, week three, actor Billy Dee Williams withdrew, by advice from a doctor, due to a chronic back problem (which resulted in no elimination that week).[44]

In season twenty-one, week three, reality TV star Kim Zolciak-Biermann was forced to withdraw from the competition after suffering a blood clot which resulted in a mini stroke (which resulted in no elimination that week). Tamar Braxton also withdrew from the season due to blood clots in her lungs making it the first season to have two withdrawals in it.

In season twenty eight, Christie Brinkley withdrew from the competition a week before the season premiere, due to injuring her arm during rehearsal and needing sudden surgery. She was replaced by her daughter, Sailor with only a few days to practice prior to the season premiere. Later that season, Ray Lewis withdrew from the competition in the third week due to a toe injury he sustained during rehearsal that needed surgery. This is the second season to have two withdrawals.

In Season 29 during the 8th week, television host Jeannie Mai withdrew from the show after being hospitalized for epiglottitis. As a result, the double elimination that was supposed to happen did not take place. Only one couple, Chrishell Stause and Gleb Savchenko, were eliminated that night.

In Season 31 during the 5th week, movie star Selma Blair withdrew from the show to prevent her health with MS from getting more deteriorated. This marks the first time where a celebrity got the first perfect score of the season and withdrew on the same episode. As a result, there were no elimination that first night of the 5th week.

Beginning in season 7, viewers had the opportunity to vote for their favorite professional dancers (or in some cases former contestants) to perform a particular style of dance to a song, also of their choice. An online contest is also usually held so that viewers can submit drawings of outfits for the performance.

The show celebrated its 100th episode on Tuesday, May 6, 2008, during week 8 of season 6.[45] More than 30 former cast members and pros returned, with interviews with Stacy Keibler, Lisa Rinna, Jerry Springer, Vivica A. Fox, Joey Fatone, Kenny Mayne, Sabrina Bryan, and former winners Kelly Monaco, Drew Lachey, and Apolo Anton Ohno. Other appearances, besides the season 6 cast, included Paula Abdul (in a video introduction), Jane Seymour, Ian Ziering, Mark Cuban, Wayne Newton, Leeza Gibbons, Harry Hamlin, Shandi Finnessey, and Hélio Castroneves. New routines were performed by Apolo Anton Ohno and Julianne Hough, Mel B and Maksim Chmerkovskiy, and by Mario Lopez with the cast of A Chorus Line, in which he was starring on Broadway. The musical guest was country group Rascal Flatts.[46]

The judges also presented a countdown of their choices for the top 10 perfect-scoring dances of the 1st 5 seasons. Their choices were:

In season 11, viewers were allowed two votes per day on the DWTS website to vote for their favorite out of 30 given choices. On October 25, 2010, a countdown of the Top 10 voted for dances on the show was reported to celebrate the following week when the 200th show would be.

On the actual 200th show, several dances were performed again on the show and six of the past fan favorites came back to judge; Helio Castroneves, Emmitt Smith, Drew Lachey, Kelly Osbourne, Gilles Marini, Mel B, and more. The couples re-created their most memorable routines on the 200th episode; Kristi Yamaguchi and Apolo Ohno served as team captains for the team dances. Yamaguchi's team consisted of Rick & Cheryl, Kyle & Lacey and Bristol & Mark, while Brandy & Maksim, Jennifer & Derek and Kurt & Anna were on Ohno's team. On the results show of November 2, some awards were given out to past celebrity contestants and professionals.

The 300th episode took place on the week 9 results show of season 16.[47] Twenty-two professional dancers who had appeared on the show, both past and present, performed an opening number choreographed by Jason Gilkinson. Past pros who performed were Chelsie Hightower, Dmitry Chaplin, Louis Van Amstel, and Anna Trebunskaya.[48] Kellie Pickler and Derek Hough danced their "Argentine tango" as the week's encore. However, the top 10 dances were not revealed, nor were the achievements.

The 400th episode was the season premiere of the twenty-fourth season. Tom Bergeron did mention the milestone, although no special dances took place.[49]

On April 28, 2015, during season 20, a special pre-recorded episode aired as a 10th anniversary special with many former stars and professional dancers returning to the ballroom. Many past stars performed and reflected on their time on the show. Patti LaBelle, Amber Riley, and Lil' Kim performed LaBelle's "Lady Marmalade". The show closed with the largest number of people dancing in the show's history as stars, pros, hosts, and judges were all out on the dance floor.

Brandon Armstrong, Cheryl Burke, Kym Herjavec, and Derek Hough hosted the Dancing With the Stars: The Pros' Most Memorable Dances where they showed the 20 most memorable dances in the history of the show's thirty seasons.[50] It premiered on Disney+ on September 8, 2022.

In seasons 9 and 10, three tribute performances were done to honor the memory of artists and others. The first was a tribute to recently deceased actor Patrick Swayze, on September 23, 2009. "She's Like the Wind" from the Dirty Dancing soundtrack (originally written by Swayze for Dirty Dancing), "Unchained Melody" from his film Ghost, and "(I've Had) The Time of my Life" from Dirty Dancing were performed by select professional dancers of the show.

On October 20, 2009, a tribute was done for singer and dancer, Michael Jackson. "I Want You Back", "Man in the Mirror", and "Thriller" were performed—the first two songs by select professional dancers of the show, with all coming together for "Thriller".

In season 10, professional Haitian dancers performed as a tribute to victims of the 2010 Haiti earthquake on March 30, 2010. One of the male dancers, Emmanuel Pierre-Antoine, had lost his son in the rubble. They were dancing to "Dance Like This" by Wyclef Jean.

In season 24, to honor the passing of season 11 contestant Florence Henderson on November 24, 2016, a special tribute to Henderson was displayed on the dance floor. The season 24 premiere aired on March 20, 2017.

In season 28, at the end of the premiere episode, a tribute was placed on the dance floor to honor the passing of actress and season 17 contestant Valerie Harper who died on August 30, 2019. Her star was placed right next to Florence Henderson's.

In season 30, at the end of the premiere episode, two tributes were placed on the dance floor to honor the passings of season 7 contestant Cloris Leachman and season 28 contestant Mary Wilson.

In season 31, the eighth episode was dedicated in memory of season 9 contestant Aaron Carter who passed away two days prior.

A DVD titled Dancing With The Stars: Cardio Dance was released on April 3, 2007, featuring Kym Johnson, Maksim Chmerkovskiy and Ashly DelGrosso. The program contains cardiovascular workouts adapted from cha-cha, Paso doble, samba, and jive dance routines.

A second DVD Dancing with the Stars: Latin Cardio Dance was released on September 13, 2008, featuring Maksim Chmerkovskiy and Cheryl Burke. The program contains cardiovascular workouts adapted from cha-cha, Merengue, samba and mambo dance routines.[51]

A companion book written by Guy Phillips was released in the early fall of 2007. Titled Dancing with the Stars: Jive, Samba and Tango Your Way Into The Best Shape Of Your Life, the book includes fitness routines modeled by Alec Mazo and Edyta Sliwinska, as well as original costume designs, lists of performed songs during a dance, and a complete list of song-and-dance routine performed since the first season of the show.[citation needed]

The first Dancing spin-off, Dance War: Bruno vs. Carrie Ann, premiered on January 7, 2008, on ABC. The show's format was similar to the BBC Television series, DanceX. The show was canceled after one season.

A figure skating spin-off similar to ITV's Dancing on Ice called Skating with the Stars aired on ABC on November 22, 2010. The series was canceled after one season.[52]

On May 16, 2017, a Dancing with the Stars: Juniors spin-off was announced. The dance competition spin-off was originally set to premiere in the spring of 2018 on ABC, and the format of the show will feature celebrity children and the children of celebrities paired with professional junior ballroom dancers.[53] In January 2018, ABC stated that Dancing with the Stars: Juniors is still in the works, but didn't develop as quickly they hoped it would. Athletes aired in its place, with Juniors originally slated to air that summer. However, In May 2018, it was announced that the series would begin airing on October 7, 2018, with filming taking place during August 2018. Professional skateboarder Sky Brown, junior pro JT Church and pro mentor Alan Bersten were announced as the winners on December 9, 2018. The show was canceled after one season.[54]

In 2016, ABC, together with BBC Worldwide, commissioned a companion mobile game. The match-3 game, published by Donut Publishing and developed by Exient Entertainment, uses a mix of hand animation and motion-captured data for the dances in the game. The game uses pro dancers from Strictly Come Dancing and features nine dances: Quickstep, Jive, Tango, Salsa, Charleston, Viennese Waltz, Rumba, Cha Cha Cha, and Paso Doble.

An unofficial live tour show called Dancing Pros: Live! toured with several Dancing pros[55] since 2010.[56] A Dancing with the Stars: Live! official tour was announced on November 3, 2014, for the 2014–2015 season starting on December 27, 2014, in Niagara Falls, New York, and ending February 15, 2015, hitting 33 cities.[57] A second tour, "Dancing with the Stars Live! : Dance All Night" was announced. A third tour, Dancing with the Stars: Live! – We Came to Dance, was announced on October 3, 2016, for 43 cities from December 16, 2016, to February 14, 2017.[58] A fourth tour, Dancing with the Stars: Light Up the Night, was announced in October 2017 and began on December 30, 2017, in Charlotte, North Carolina, performing 71 shows and ending in Los Angeles.[59] A fifth tour, Dancing with the Stars: A Night to Remember, was announced on October 1, 2018. The tour began on December 15, 2018, in Columbia, South Carolina, and ended on March 9, 2019, in Thousand Oaks, California.[60] The 2020 tour, Dancing with the Stars Live! – 2020 Tour, began on January 9, 2020, in Richmond, Virginia and was originally supposed to run until April 7, 2020. However, beginning with the show scheduled for March 13, 2020, in Rockford, Illinois, the remaining tour dates were postponed due to the COVID-19 pandemic before eventually being cancelled altogether.[61] The 2022 tour, Dancing with the Stars Live! – 2022 Tour, began on January 7, 2022, in Richmond, Virginia, and ended on March 27, 2022, in Modesto, California. The 2023 tour, Dancing with the Stars Live 2023, began on January 6, 2023, in National Harbor, Maryland, and ended on March 12, 2023, in Las Vegas, Nevada.[62]

In 2016, a New York Times study of the 50 TV shows with the most Facebook Likes found that "unlike So You Think You Can Dance, which is generally more of a city show, Dancing with the Stars is most popular in the countryside. It also has a higher share of 'likes' from viewers aged 65 and up than any other show."[64]

The program has also been nominated for various other production-related awards since premiering in 2005, including for hairstyling, makeup, lighting design, and technical direction.[citation needed]

Clients often tell us that pulling together a brief for a designer can be quite stressful – but from our experience there really isn’t any need for it to be. You don’t always have to do a lot of preparation, and it certainly doesn’t always need to be a written brief. Here are our 10 tips to help you get the most out of the briefing process.

You will probably have a fairly clear idea of what you want before you brief the designer – but there can be a lot to be said for getting a good designer’s view on the problem you are trying to solve. Try to keep your brief as open as possible in terms of the exact form the finished result will take, and to be as clear as possible about what you want to achieve with the item you are producing.

For example, we often get briefed on A4 brochures because they are practical and easy to file – but if you want your product to stand out, making a brochure a bigger size that can’t easily be ‘filed away’’, or a smaller size that can easily be kept to hand may have much greater impact.

Give yourself the freedom to simply tell the designer what you want to get out of the project, and more importantly what you want your audience to get out of it. Let them suggest ways to achieve those goals – that’s how you will get the best from them, and it’s what you’re paying them for.

Having said that, if there are specifics you don’t want to compromise on – tell the designer now. For example, if your new brochure has to be A4 to fit with other items in a folder – tell them now. If you really like blue and want to use it in your new logo – just say so. It’s your money so don’t be shy – and that way the designers know where they do have room manoeuver.

Think of it like planning a journey – tell the designer where you want to go and any points you want to go through along the way – and then let them plan the rest of your route accordingly.

If you think of the brief as a statement it will make the whole process harder for you – try making it a conversation. You shouldn’t have to think of everything in advance – let the designer ask questions  and they should be able to help pull the right information out of you.

Having said all that, there are certain basics that the designer will need from you – and if you have these to hand you will probably be more comfortable in the briefing. If you don’t have the information to hand – you can always give the designer a number and a contact to call. They should always be happy to speak to publications, printers, ISPs  etc on your behalf – but bear in mind some designers will charge for this.

You can use our briefing checklist to help you plan for some specific items

If you aren’t the only decision maker in the process, think about involving the key people at the briefing stage. They might well think of things you haven’t, or be able to answer questions you can’t – but in any event they can be useful to bounce ideas off.

If you don’t know or aren’t sure, tell the designer. These are the areas where the designer can help you find the answers – and often the areas the designer will most enjoy – so don’t feel you’ve failed when you say ‘I don’t know’.

If you’re paying a designer to look at a project for you, be open to their ideas and consider what they say. Remember you are paying to get someone to help you see the wood for the trees – so they probably will suggest ideas that you haven’t thought of. Listen to them with an open mind and try to see why they are suggesting the ideas – it might not be what you were expecting, but it could be a better solution.

Listen to the designer with an open mind – but don’t assume they ‘must know better’. If you listen to their ideas and you still aren’t convinced – make sure you really aren’t just dismissing them because they are new and different – but remember the final decision has to be yours. If you think it’s wrong – don’t do it.

A designer should be asking you about deadlines and planning accordingly – but it’s best to plan to discuss it yourself. Be honest about the deadline – both with yourself and the designer. It can be frustrating for designers if you say you need it much earlier than you really do  – and it can make the whole process more expensive for you, or even compromise the result.

But equally, you might not want to give the designer the absolute final deadline up-front. If it helps you to build in a few days ‘comfort zone’ then do it – it might save you a lot of stress, and you can always change it if it causes problems. Just keep it sensible, and if there really is no comfort zone at all, and the deadline is an absolute – tell the designer that straight away – they may well assume you’ve allowed some room for manouever.

Equally with budgets – be honest about what you want to spend, but by all means build in a contingency. A good designer will show you what you can do with the budget – but they will usually also have ideas of how you could achieve more by spending more. Often these are good ideas you will want to pursue – so you don’t want to stop them, but if the budget is absolutely all there is, tell the designer right away and save everyone getting excited about something they can’t have!

Download our Briefing Checklist

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