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Both folklore and mythology rely on oral tradition. Entertainment and education have been used to share the stories and narratives in order to preserve the culture and moral values.

It is believed that the earliest forms of telling stories were a combination of oral and bodily communication. The Austrians painted cave walls with symbols so that storytellers wouldn't forget the story. The stories were told using a variety of instruments.

The oral stories depended on the memories to be passed on. Print and television media have replaced this method of communication in literate societies. In countries with low literacy rates, oral storytellers are common.

The oral tradition is a form of cultural material and traditions that is transmitted from generation to generation.

This way a society can transmit knowledge through generations without having to use a written system.

Sociologists say that oral tradition has to be kept within a group of people for several generations and that it should be seen as oral history.

In the general sense, oral tradition refers to the transmission of cultural material through oral communication and is the key feature of folklore (a criterion no longer held by folklorists) As an academic discipline, oral tradition it has objects of study and a scientific method with which to study them. This method can be called "oral tradition theory", Oral-Formulaic Composition theory" and the "Parry-Lord Theory" (named after to the two founders of this theory). The study of oral tradition is distinct from the academic discipline of oral history which is the recording of personal memories and stories of those who experienced historical times and events. It is also distinct from the study of orality, which can be defined as thought and its verbal expression within societies where literacy technologies (especially writing and printing) are unfamiliar to most of the population. population.

The main source of oral history is the testimonies of people who lived during a specific period or moment. The gaps in modern history can be filled with oral history, which takes up topics rarely mentioned in written documents.

The preservation of oral history materials is a branch of oral history that focuses on whatever format they are in.

In marketing, word of mouth involves the transmission of information between a non-commercial communicator (i.e. someone who is not rewarded) and a recipient about a brand, product, or service. This type of word of mouth Word of mouth implies that organizations seek to encourage word of mouth (e.g. by offering rewards), while normal word of mouth does not reward the communicator.

Word of mouth promotion is important to sellers. People are more likely to believe word of mouth than formal forms of promotion because the person who is communicating is unlikely to have ulterior motives.

People tend to believe people they meet.

Word of mouth marketing is based on third- generation marketing. In the first, the main thing was products, while in the second, what was relevant were the relationships.

The company has an almost secondary role in this third generation and is able to initiate the Trigger so that word of mouth expands. There is a secret to its success.

In order to encourage and manage word of mouth communication, marketers use both advertising and viral marketing techniques. Companies can target brand advocates, who recommend their favorite brands without being rewarded.

A buzz is a very effective form of word of mouth promotion.

Word of mouth is a linear process with information passing from one person to another. A marketer has created a buzz when interactions are so intense that information moves in a matrix-like pattern. Everyone is talking about something. Negative connotations of gossip, rumor, and rumor are not present in the signoreja.

Word of mouth marketing can be done. It's important to know the customers and non-customers of each company. What are you doing during the day? Are they connected to a lot of people?

How do they communicate? We must identify the words that are used to talk about our product after that. Those are the initial phases that need to be included in any word-of-mouth campaign.

Consumers use the Internet to make statements about a product, service, brand, or company.

Word of mouth has been researched for several years, and as a result much is now known about what drives word of mouth (e.g. customer satisfaction, trust and brand engagement) and its far-reaching consequences (e.g. emotional, cognitive, and behavioral) for both consumers and organizations. The effectiveness of word of mouth as a source of information for consumers can be divided into two factors: Reach (WOM's reach) and Impact (WOM's impact). Many unanswered questions remain in the area of word-of-mouth marketing, even with all the research done.

Research indicates that individuals are more likely to believe word of mouth information than traditional advertising methods; the listener tends to believe that the communicator is being honest and they have no ulterior motive (i.e. the receiver believes that the agent is not receiving a reward for engaging in word of mouth communication). Word of mouth depends on the degree of satisfaction that the consumer has with a product or service ​ and the degree of its perceived value ​

The reality shows that word of mouth doesn't take place on the internet.

The Ehrenberg-Bass Institute for Marketing Science has shown that brands have to create word of mouth beyond their fan base to grow. It is important that marketers focus on more than just Facebook. According to the research, most brand support takes place in person. 75% of all consumer conversations about brands happen face-to-face, 15% happen on the phone, and 10% happen online according to the Journal of Advertising Research.

According to Word of Mouth Marketing Specialist Keller Fay, TV advertising creates the most word of mouth communication about brands.

Due to its effectiveness, marketers are turning more to Word of Mouth Marketing. Proconsumerism of Word of Mouth (in English Proconsumer WOM) is considered a tool to counterbalance the high levels of Marketing of Word of Mouth. , in addition to providing great transparency to the market. There are four characteristics that differentiate ProconsumerWOM from other types of word of mouth communication.

The ProconsumerWOM comes from a non-profit or public sector agency.

Word-of-mouth pro-consumerism has the consumer's interests as a priority, whether he is aware of it or not, and is not necessarily related to the purchase of certain products or brands.

Word-of-mouth pro-consumerism usually operates at the product-category level, rather than promoting a specific brand. A selection of brands is usually discussed if brands are mentioned.

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