Bethany Pathare

As you can imagine, my attention is easily grabbed by the most successful people of our day. The Elon Musks, Oprah Winfrey and Jeff Bezos of the world fascinate me. So I want to talk about why I think Jeff Bezos (you might have heard of the founder of Amazon) is so wildly successful. Hopefully, my observations can act as truths and actionable items that you can apply in your own search for success.

Very few success stories have been written without plot twists, climaxes and stressful paragraphs. The same is true for Jeff Bezos. But although he seemingly risked it all, lived in the red and barely made it out alive, he did it all with a plan.

Related: Jeff Bezos Biography - How He Started Amazon and More

Everything he did was part of a two or three-year plan. This plan was complete with growth markers, backup plans, and more. The risks that he took during these two years, although nerve-wracking, were seemingly calculated. He watched as others around him shook their heads at these decisions, but he knew that to succeed, he was going to have to ignore these naysayers and push forward with what he thought was best.

So, take risks. You have to. But, calculate them. Pad them with backup plans and secondary options, but push yourself out of your comfort zone. Ignore the naysayers and trust your gut. Even if it doesn't all work out as you planned.

Amazon is crazy. Crazy big. Crazy fast. Crazy expansive in its inventory, breadth and scope. But, every time you log into Amazon, you feel that it's catered specifically and especially for you. Right? This isn't by accident. This is Jeff Bezos' way of thinking, personified in a business model. In interview after interview, he describes an obsession with delivering customers exactly what they want.

Related: Jeff Bezos Reveals His Daily Decision-Making Goal

So, when you begin thinking about how you're going to change the world, think big, but think specific. Think about big ways to solve little problems. To make life more convenient. To give people what they need, even if they don't know they need it.

That sounds crazy, right? The richest man in the world telling you to be inefficient. And get plenty of sleep. How does that work? I'll tell you how.

Inefficiency, when done correctly, can be highly efficient in the long run. Especially when it's undertaken with a purpose. Too many people work for too long at one thing and burn themselves out. Not enough people take the time to become well-rounded, explore their curiosity, and expand their horizons through inefficiency. An activity that you may not see as being directly applicable to your current job, can do wonders for another piece of your life that ends up making you more efficient.

Related: 5 Things Jeff Bezos Does Other Than Work

Purposeful inefficiency can be a great teacher, a great disconnect from stress, and a welcome diversion that teaches and enhances. Especially when you do it intentionally.

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