Discover NYX Professional Makeup & beauty products today on the official site and. NYX Professional Makeup is an American cosmetics company that is a subsidiary of L'Oréal. NYX Professional Makeup Cosmic Metals. Our brand was born, with love, in LA - the land of makeup, makeovers - where everyone can make it. NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. NYX Cosmetics started small 1999 by founder Toni Ko.