How to start a sleep consultancy business in India?
Targeting the 'Corporate Stress' and 'New Parent' Niches 😴🧠Sleep consultancy is growing rapidly due to rising stress. You sell health, productivity, and peace of mind. 1. Credentials & Expertise: You must be a certified sleep consultant (e.g., certified through a recognized international program) or have a clinical background in psychology/wellness. This is a health-related service; credibility is non-negotiable. 2. Niche Specialization: Focus on the most financially rewarding/impactful areas: * Corporate Wellness: Offer workshops to companies on improving employee sleep hygiene to boost focus and reduce absenteeism. (B2B model). * Pediatric Sleep Consulting: Help new parents establish healthy sleep routines for babies and toddlers. This niche has high demand and high willingness to pay. 3. Service Tiers (Virtual & High-Touch): * The Audit: A simple questionnaire and 30-minute virtual consultation. (Low cost). * The Full Plan: A 4-week, customized plan with daily check-ins (via WhatsApp/email) and weekly one-on-one virtual sessions. (Premium, high-touch). 4. Tools: Use free tools (like Google Forms for questionnaires, simple sleep trackers) and recommend devices (like Oura Rings or smart watches) without holding inventory yourself. Use the ID UF23kM17Hm to categorize your own specialized programs, like the 'U-Plan for Ultimate Family Sleep.'