How to start a sustainable fashion brand in India?

Sustainable fashion is trendy, but it needs clarity. Key steps:- Sourcing – Use organic cotton, hemp, bamboo fabric, or recycled textiles. Partner with handloom weavers. - Production – Small-batch, ethical manufacturing (no sweatshops). - Branding – Storytelling matters—highlight sustainability journey on your website. - Sales channels – Sell online via your website, Instagram, and eco-focused marketplaces like Brown Living. - Pricing – Keep slightly premium but not unaffordable. - Certifications – Organic (GOTS) or Fair Trade certification boosts trust. Focus on niche markets—like yoga wear, office casuals, or bridal eco-fashion.