How to start an online course business in India?

The online course market is competitive, but there's always room for high-quality, specialized knowledge.1. Choose a Topic You're an Expert In:Your course must be on a subject you have significant experience and credibility in. It could be "Digital Marketing for Small Businesses in Tier-2 Cities," "Python Programming for Beginners," or "Yoga for Back Pain."2. Create Outstanding Content: Structure: Break the course into modules and short video lessons (5-15 minutes each). Production Quality: You don't need a studio, but good audio (a lavalier mic) and clear video are essential. Value-Adds: Include downloadable worksheets, quizzes, and a community (like a WhatsApp or Discord group) for students to interact.3. Choose a Platform: Marketplaces: Udemy, Coursera. They have a built-in audience but take a large commission and you have less control. DIY Platforms: Teachable, Thinkific, Kajabi. You host the course on your own website, keep all revenue, and build your brand, but you have to drive your own traffic.**4. Marketing is 80% of the Work: Content Marketing: Before launching, build an audience by giving away free value. Write blog posts, make YouTube videos, or host free webinars on your topic. This builds trust and an email list of potential buyers. Launch Strategy:* Have a pre-launch period with a discount for early sign-ups to create urgency.Success depends on your ability to teach effectively and market your course relentlessly. The course itself is the product, but marketing is the engine that sells it.