There are some important metrics for individual sales reps.

There are a lot of reports that can be pulled out of the database.Click on it.

The 5 Best Salesforce Reports for Sales Managers | SalesvueEffective sales managers are always need greater insight into how their sales teams are performing. Here are the 5 best Salesforce (Salesvue) reports to usehttps://salesvue.com/best-salesforce-reports-sales-managers/

I can empathise with the fact that sometimes the amount of information can be overwhelming.To help you prioritize leads and available resources, you can check this list of the top metrics.

These are great lists and cover virtually all of what I'd recommend and have been built into our sales analytic product at insightsquared.comIt is important to remember that you give your reps a level of focus when putting these into action.There are at least 4 or 5 areas of improvement they need to make.You can't expect them to work on all 5 because of their low marks on 5 different metrics.

When you are coaching your reps, focus on one metric at a time.