Shubra Dheer

My dealer mentioned that for the initial bookings, the most requested colors were the Flame Red and the Virtual Sunrise. People buying EVs want something that screams "future," I guess! I checked the brochure recently, and it lists these as the main options: Carbon Black, Flame Red with Black Roof, Pristine White with Black Roof, Empowered Oxide with Black Roof, Pure Grey with Black Roof, and Virtual Sunrise with Black Roof. They sometimes have a Dark Edition for the top-end variant too, which is essentially the Carbon Black but with all the chrome/silver bits blacked out, giving it a much more aggressive, sleek look. So if you're into a completely murdered-out vibe, check if the Dark version is available for the Curvv EV's top trim!

I went to Auto Expo 2023 and saw the concept in person. The paint finish was this futuristic blue that really stood out. That color is definitely going to be the “hero” shade, but Tata knows Indian buyers love variety, so black and silver will almost certainly make it. Think of it like the Nexon EV palette, but with a slightly more premium twist.

As an EV enthusiast following Tata closely, I'd say the export strategy makes complete business sense. The Curvv EV, with its SUV-coupe stance, would fit perfectly in markets that have strong EV incentives and infrastructure, like several European countries. Tata has already started exporting the Nexon EV to a few countries, which is basically the testing ground for their international EV strategy. The Curvv will follow suit, but don't expect it before 2025. They need to ensure they can handle the supply chain and provide adequate after-sales support overseas, which is a massive undertaking.