What is aegyo?
Aegyo in Korean refers to a cute display of affection often expressed including but not limited to through a cute/baby voice, facial expressions, and gestures. Aegyo literally means behaving in a flirtatious, coquette-ish manner and it is commonly expected for both male and female k-pop idols to behave this way. What is AEGYO? 애교? (KWOW#39). What is Aegyo (애교) ? Aegyo (애교) is a way of acting cute that is popular in Korean culture, especially among K Pop idols. A woman with aegyo knows to blush at dirty jokes rather than guffaw along with her mouth agape. “Aegyo (애교)” by definition is an expression of cuteness in order to appeal to another person.