What is aegyo?

Aegyo is a Korean concept. It’s about acting in a cute or child-like way. This often involves a higher-pitched voice and sweet gestures. You see it all the time in K-pop and Korean dramas. Idols might pout or make little finger hearts for their fans. It's a way of showing affection or being charmingly playful. Think of it as a specific, performative type of "cutesy" behaviour that's a big part of the culture.