the use of a word referring back to a word used earlier in a text or conversation, to avoid repetition, for example the pronouns he, she, it, and they and the verb do in I like it and so do they. Anaphora definition is - repetition of a word or expression at the beginning of successive phrases, clauses, sentences, or verses especially for rhetorical or. In rhetoric, an anaphora is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring clauses, thereby lending them emphasis. Anaphora is a figure of speech in which words repeat at the beginning of successive clauses, phrases, or sentences. Anaphora is the deliberate repetition of a word or phrase at the beginning of successive sentences in order to achieve an artistic effect.