Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app. Click here to learn the definition of average order value (AOV) and how to. What is AOV, Average Order Value, and why is it relevant in measuring. Knowing the average dollar spend of each order placed across your business channels can help you plan pricing and marketing strategies to. AOV is an acronym that stands for Average Order Value. Additionally, AOV trends influence the company's crucial business decisions, including product pricing and marketing5 P's of MarketingThe 5 P's of Marketing –.