What is batna?



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In negotiation theory, the best alternative to a negotiated agreement or BATNA refers to the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached. What is BATNA? The definition, or the ability to identify a negotiator's best alternative to a negotiated agreement, is among one of the many. BATNA is an acronym that stands for Best Alternative To a Negotiated Agreement. In negotiation theory, the best alternative to a negotiated agreement or BATNA (no deal option) refers to the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached. A BATNA is the result of a two-step planning and preparation process.



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