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What is btl agency?

Asked by: Krisha Agarwal
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Available Answers: 1

Keya Prabhakar (Advertising Account Planner Conversion Financial Services Experiments Internal Audit) From: Nagpur/India

'BTL Marketing' stands for 'Below The Line Marketing'. ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. BTL Marketing is short for below-the-line marketing, which refers to an advertising strategy in which products are promoted through nontraditional channels. Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print, and film formats. Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities.

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