Customer service is the provision of service to customers before, during, and after a purchase. Customer Experience, or CX, refers to the broader customer journey across the organization and includes every interaction between the customer and the business. Oracle CX Service (part of Oracle Cloud CX) offers solutions for B2C, B2B, and field service to help your business exceed customer expectations. Customer experience encompasses every aspect of a company's offering—the quality of customer care, but also advertising, packaging, product and service. Customer service is the assistance a company provides to customers before, during and after purchasing or using its products or services. Customer Experience is the sum of all the interactions a customer has with a business and its products or services.