What is datorama used for?
Marketers like you tend to work on different tools to run Google, mobile, social media campaigns, Ads by using different tools, you would also use a CRM tool to manage all the leads information. But the problem with this is siloed data. You wouldn’t believe the power of bringing all data in one place and then make data-driven decisions. That’s what dataroma could do for you.
This article covers what is Dataroma and why it is important for every Marketing team or business in existence.
Dataroma is a marketing intelligence and analytics tool wherein you can bring data from different marketing tools using connectors. Salesforce says Dataroma is transparent, saves time and promotes growth for marketers.
Dataroma definitely saves time for marketers - they need not extract reports from tools and combine data together, you also get time to analyze the data. You can also view data in real-time and improve your campaign performance ultimately.
With the data in hand, you can gain a deeper understanding of the customers and take informed decisions.
Now that we understand what is Dataroma and how it can be helpful, in the next section we will take you through its capabilities
With Dataroma, you connect any data; no matter where it comes from - any tool, channel or internal systems. Once you connect, you can start analyzing the data and understand your customers better.
This data stays independent and is not connected with the rest of the data from different sources. If you wish to view all data at one place, skip this section and go to TotalConnect, API Connect. Once you upload a file, Dataroma pulls a dashboard and you could pull insights right away.
The icing on the cake is, the machine learning platform could learn by itself everyday. It’s getting smarter and smarter! It learns from the data connected to Dataroma.
Once you bring in the marketing data, the next step is to dig into it, gain insights. You could make colorful reports, optimize data with it. You could present right reports, high level KPIs to your management in mobile or web and also give the option to drill down into the data deeper.
Marketing teams like yours could let each other know the important insights from the data or could let each other know what are the changes that’s happening with campaigns using Dataroma.
Your goals could be managed and you could automate workflows within the tool itself. Let’s dig a little deeper how ?
Activation Rules and Library - You could set up Action rules where if a certain condition matches with the data, then an action is executed. You could send notifications and perform actions across connected platforms from Dataroma.
There is a prebuilt Activation Connector Library with which you could connect to widely used marketing platforms and trigger campaigns from a central place.
Collaboration - You could integrate Dataroma with Slack or any chat app you use internally. Also you could leave queries from within the dashboard and it can be answered by concerned teams. Sounds cool right ?
Dataroma takes security seriously. It can be used by organizations of any size - be it an agency, global firm, etc. (Do check how IBM uses Dataroma in the last section). You need not provision Dataroma manually, it’s a cloud based, multi tenant platform which is highly secure and gives right access to right personnel based on their roles.
You could find multiple apps created by partners, developers in the Dataroma Marketplace specific to marketing. You could test them by requesting a demo, start using them if it fits your needs
It is connected to Salesforce AppExchange, where once you are happy with the product, you could request installation directly. These apps have specific use cases like Lead generation, Smartlens apps, etc that they support, you could evaluate them based on your needs.
If you consider using Dataroma for your Marketing team, here are some tips for you.
We all know IBM is one of the biggest tech companies and the amount of marketing data can be huge. The global marketing and analytics teams found it hard to support every marketing personnel with the right amount of data, KPIs, etc. 100s of data streams from different channels, tools from different locations need to be connected with Dataroma.
IBM connected all data sources into Dataroma and made it the single source of truth.
Post implementation, the internal teams, external partners were able to make data-driven decisions and have productive conversations. Datorama supports more than 10 global budget centers that serve across IBM. This equals about 40 team members running more than 150 daily reports.
Among the new names, there is Marketing Cloud Intelligence, formerly Datorama, an excellent intelligence platform for marketing that we will be discovering throughout this article.
Datorama, now Marketing Cloud Intelligence, is a platform powered by AI, which brings together multiple solutions that allow the marketing team to integrate all their data, KPIs, channels and platforms, in a single source of information. In addition, it facilitates visualization, data analysis and report creation, thus optimizing work in this area.
In general, it is oriented to the tasks of the marketing team, since its support is flexible and customizable, allowing integration with other data platforms. Datorama is a simple platform to use; but at the same time powerful and friendly for the most knowledgeable data scientists and business analysts.
Datorama facilitates the work of the marketing team, since it reduces the manual handling of data and saves time. This way, the team can focus on making more data-driven decisions; as well as in the strategies to generate more potential clients and loyalty of the already converted client. For this, the platform has many functions. Briefly we can mention:
It also has two additional advantages. The first allows the collection, unification and processing of data in real time, offering a precise picture of what is happening at the moment. The second, as was previously explained, the platform is simple and friendly, doesn’t require the use of codes for its management.
As there are more than one hundred functions of the platform, to mention them all would be tedious, here we detail some of the most important.
Data Capture
Datorama has four ways of capturing data:
Data model
The data model stores all the information. It is pre-designed with relationships and data fields useful for marketing. As the data capture process is taking place, this model places the information in the correct place. This makes it a very powerful tool for data understanding and reporting. In addition, it allows the integration of multiple sources, giving rise to deeper analysis: creation of custom metrics and dimensions; filtered metrics; data fusion; etc.
Datorama Reports
First introduced in the January 2021 Release, this functionality offers a more engaging way to display marketing data. It is established as the new Marketing Cloud reporting tool. Its benefits are several, including:
In turn, this functionality can be complemented with two others, both from the Marketing Cloud PRO edition, Dashboards and Pivot Tables.
Dashboards
A wonderful visualization section that allows you to create, with just one click, powerful dashboards with graphs that group different essential KPIs for marketing. Or, you can use the preconfigured dashboards of the standard version and only indicate the campaigns and the period whose data you want to see. In the case of email there are 5 types of preconfigured dashboards and 4 types for the push channel.
Pivot Tables
Pivot tables are used to visualize data in different perspectives. They are used to filter, sort and group large volumes of data according to the desired metrics or dimensions. In addition, they participate in the creation of personalized reports that summarize the data without making queries.
It is worth noting that Datorama Reports has an advanced version, Datorama Reports Advanced, presented in the Summer 2021 Release. This paid version infinitely expands the analytical possibilities of its predecessor.
Of course, this platform has a number of benefits, including:
Datorama is an affordably priced, data management and visualization platform created for the Analytical Marketer needing tools to onboard and manage marketing performance data.
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