What is digital marketing philip kotler?

Digital Marketing Definition"Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera (Kotler and Armstrong, 2009).

Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera (Kotler and Armstrong, 2009).

About the Author. Philip Kotler is the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management at North

Iwan Setiawan Is the Chief Operating Officer of MarkPlus, Inc. He has co-authored the textbook “Marketing 3.0″ with Philip Kotler and Hermawan

This book is printed on acid-free paper. Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. All rights reserved. Published by John Wiley

Philip Kotler is the “father of modern marketing. The Internet has made it possible for consumers to marketing will be no match against digital marketers. I.

27 lessons that Philip Kotler, the father of Modern Marketing, has given and that you can't leave out of your digital strategy in order to improve results.

It is the consumers and their peer-to-peer talk that is shaping consumer images of brands and what to buy and how much to pay. No Company can afford to