Behind the net there's a plate which has a sticker that says "HLC" in white over an orange basket ball with purple squares behind it, indicating a basket ball field. Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toys designed primarily for girls. Meet the LEGO® Friends characters from Heartlake City: Olivia, Andrea, Emma, Mia and Stephanie. Enjoy the videos and music you love, upload original content, and share it all with friends. What is the role of color in LEGO Friends? David Tauzia: Color is very important for girls It defines the Minidolls personalities.